Having tons of new people downloading your app feels great. But it isn’t all about numbers, especially when your app has a poor retention rate. A sign up or an app download doesn’t (always) mean the user will engage with your app in future. Only 14% of new users return after initial download and only […]
Customer relationship management is a well-established process, but the recognition of the “relationship” component beginning at the first interaction a person has with a business is still difficult to grasp. Long before a person becomes a customer, they’re already deep into their relationship with your business. They’ve formed ideas around what to expect from your […]
Brands leading the way across all industries have one thing in common: they put their customers at the center of their business. Through a customer-centric approach, companies can prioritize their product roadmap based on direct customer feedback and sentiment rather than simulating real-life experiences, or worse, guessing how their customers feel. The level of care […]
There’s no denying it—Amazon is the big kid on the retail block. They push the envelope for what’s possible and expected of retailers. The effects Amazon has had on the retail industry are deep; creating industry-wide shifts in the wake of their innovations. Two-day shipping turned into same-day shipping and now in-store shoppers don’t even […]
A major change iOS 11 brought to the app ecosystem is a new focus on meaningful customer communication. With our mission to give every customer a voice, we at Apptentive were excited to see Apple shifting its focus to center more around the customer. App publishers have begun to respond to the changes ushered in […]
In the digital world we live in, more restaurants are using mobile apps to streamline solutions and add value. Although consumers are still as hungry as ever, the way they now interact with their food has completely changed, in large thanks to mobile. With this article, we explore the quickly-changing landscape of mobile apps and […]
This year, we held our first annual Mobile Product Management Roadshow event series where we brought in expert panelists to talk shop, and invited PMs to network and share their experiences. We’ve found there aren’t enough community building events for mobile product managers, which is why we set out on a roadshow tour in five […]
What kind of travel apps do people actually want to use? Apps that are easy to use, add convenience to their travel, and make it easy to talk directly to the company. These three value propositions make travel apps actually enjoyable to use, reduce the stress of traveling, and in turn, increase brand loyalty. To […]
As companies in every industry adopt new mobile strategies, it’s imperative to understand mobile’s impact on product management. That’s why we’re bringing together some of the best product minds to discuss what’s working, what to avoid, and how to prepare for success in a multi-city roadshow. Last week, we kicked off our roadshow series in […]
Here at Apptentive, we’re focused on driving customer engagement and improving in-app customer communication. Our Notes tool makes it easier than ever to engage with your customers at specific times and places throughout your mobile experiences, expanding your ability to deliver personalized messages that notify, encourage action, or both. Notes are a one-time message that […]
