With the number of mobile users expected to reach 4.68 billion in 2019, people use mobile phones for many different purposes. However, according to Statista, this has led to a major increase in apps on the leading app stores, and quality is being compromised. One such factor that has been overlooked is good user experience. […]
Mobile has forever changed the ways we connect and communicate, but retail may face the biggest shift of all. Traditional retail faces an uncertain future due to marketshare being eaten up by mobile purchasing. By 2021, mobile e-commerce could rake in some $3.5 trillion and then make up almost three quarters (72.9%) of e-commerce sales. […]
How much value can you get from connecting customer feedback across all the touchpoints of your customer’s journey? Collecting feedback is critical to improving customer experience, developing better products and services, and nurturing customer love. Unfortunately, most companies only collect feedback in a single place, and usually only after a transaction has been completed. Even […]
Travelers are on-the-go by definition, and apps in the Travel category face a unique set of challenges for engaging with and listening to their customers. Because travel happens in real-time, these brands must be constantly available to listen and respond to customer needs, challenges, itinerary changes, and most importantly, changing sentiment. From travel planning and […]
Most companies think they have a lot of time to course correct unhappy customer experiences, but our research shows otherwise. The data included in Apptentive’s 2019 Mobile Customer Engagement Benchmark report is meant to serve as a yardstick for companies seeking to understand how their customer feedback metrics stack up against the market. It provides […]
We all recognize a bad customer experience (CX) when we have to suffer through one. But we all appreciate great CX when interactions with our chosen vendors, retailers, or providers are low-effort, personalized for our needs, and ultimately successful. Whether placing an order, correcting a problem, or simply checking status, the loyalty and satisfaction we […]
The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two. According to AppAnnie’s 2019 State of Mobile Report, consumers sourced food and drinks […]
Editor’s note: In 2017, we ran our second mobile product management “state of the union” survey which led to our report, Mobile Product Management: New Trends and Data for 2017. We are reaching out for your support again as we seek to understand how customer feedback is managed in the enterprise. Only this time, we […]
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. According to Apptentive’s recent consumer survey, the majority of banks and credit unions offer mobile banking apps—and they are wildly popular. Specifically, 80% […]
Today’s retailers are working on product diversification strategies—and the latest question on every e-commerce player’s mind is, “How do I increase the lifetime value of my customers?” As companies became more advanced in the digital space, so did advertising solutions—particularly on mobile. One of the first things that might come to mind here is retargeting, […]
