Starbucks pioneered the way in connecting digital and physical experiences, a task with many moving pieces that add a level of complexity that’s infamously difficult to get right. Since launching Mobile Order and Pay, a feature that drove 11% of all U.S. transactions in 2017, Starbucks has perfected the art of seamless cross-channel experiences. We […]
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. But one major component holds the key to earning and solidifying customer […]
While users have certain needs that must be met in order for them to successfully engage with the product, how companies approach solving these needs across global markets varies. On top of that, working across markets has its own challenges. We were excited to host Kacie Wise, Senior UX Researcher, Global Mobile at eBay Classifieds, […]
In order to offer your mobile customers a better experience, proactively engaging with them is a must. Mobile allows brands to learn so much more about customer behavior and actions, yet it’s up to the brand to use this data to build richer profiles in order to gain a true understanding of its customers. Anticipating […]
At Apptentive, we believe relationships are the foundation for everything we do. In both our personal lives and in business, building a strong, two-way relationship that is beneficial to both sides sets the tone for every future interaction. Sentiment is at the heart of understanding, measuring, and improving our relationships. In this post, we look […]
From our favorite retailers to our favorite restaurants, today’s customers place great value on every interaction they have with a brand. Whether they visit a storefront, see a Facebook ad, or download a mobile app, each interaction is a make-or-break opportunity for a brand to drive lasting customer loyalty—or to lose the customer forever—based on […]
Through a customer-centric approach, companies can prioritize their product roadmap based on direct customer feedback and sentiment rather than simulating real-life experiences, or worse, guessing how their customers feel. Brands leading the way across all industries have one thing in common: they put their customers at the center of their business. The level of care […]
When it comes to designing and building a mobile app that your target users will love, there’s one piece of the puzzle you can’t afford to overlook: In-depth and actionable RESEARCH. Without research, your app building team is acting on impulse only. You don’t know what your target customer actually wants, why they want it, […]
Customer funnels are what marketers have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Today’s customers experience brands uniquely, skipping ahead and looping back whenever it makes sense for them personally, and using a traditional sales funnel to understand and […]
If you want to create and market a successful mobile app, you must avoid the most common mistakes that app developers make, and really focus on nailing the fundamentals. That can be easier said than done, so this post is here to provide you with a little guidance. Read on to discover seven crucial elements […]
