Consider these scenarios for a moment: Scenario 1: Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, […]
As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application! So, as a product manager for a mobile application, how on […]
So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to […]
According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel. […]
Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges. For example, privacy rules restrict the ways financial institutions can interact with customers through their mobile apps. […]
Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. You have exactly three minutes until they close the gate doors. You finally get there with 30 seconds to spare and try to quickly scan your boarding pass. You had downloaded it while waiting in the hour-long security […]
In the world of fast-changing, sophisticated technology, we sometimes forget the basics. We get distracted by the newest, shiniest thing on the market and lose sight of tried and true strategies such as discounts, coupons, and promos. For quick service restaurants (QSRs), discounting has always been a key component to driving sales. Before the world […]
If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you want to execute on this concept and actually begin gathering mobile feedback in your own app. Where do you start? What tools do you use? How do […]
Mobile order and pay can improve the in-store experience for quick service restaurants (QSRs) tremendously. But the logistics of merging the digital and real world can be tricky. The most important aspect of a smooth mobile ordering ecosystem is feedback-driven innovation. Rolling out product updates and introducing a new mobile ordering system can only be […]
All feedback from your customers is valuable, but there are certain types of qualitative data that can give you more insight than others. Truly insightful feedback can help you identify when people think something is confusing, why they made a certain choice, what they value most about your product, or how they view your product […]
