Connecting and educating mobile enthusiasts from around the globe.
Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the […]
Aside from acting as a badge of honor (and sometimes a point of shame), NPS alone isn’t a true indicator of customer experience. It’s an outdated way of measuring loyalty, predicting retention, and understanding customers. But don’t worry. There’s one simple adjustment you can make to NPS that results in more accurate data and actionable […]
The role of the product manager is changing faster than ever. What was once a fairly siloed role has transformed into a high-impact leadership position within the most innovative companies. Despite the constant evolution of the role, there are some things that never change. Here are some of our favorite product and product management quotes […]
Last week, part of Team Apptentive made its way over to London to host an Afternoon Tea at the Ritz. Our panel of marketing experts shared their takes on some of 2020’s hottest marketing trends such as personalization, AI/automation, and customer retention and loyalty. The rest of the afternoon was spent discussing marketing strategies in […]
In Gartner’s November 2019 “Accelerate Buying Decisions” article, analysts make an important distinction: “Technology buying is typically an act of change.” No matter your business, change and investment in new Voice of the Customer (VoC) technology can be scary. In order to make the decision, enterprise teams typically answer three primary questions during their buying […]
Experts suggest understanding customer emotion and customer sentiment is the key to unlocking customer experience over the next decade. Forrester recently reported that when it comes to stand-out customer experiences, leading brands rely on emotion to build loyalty. But many marketers and product managers often use “emotion” and “sentiment” interchangeably, even though they are very […]
In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. At this point, most – if not all – companies have embraced mobile as a focal point for their marketing strategies. Almost everyone has a smartphone in their pocket the majority of the day, so mobile is the best way to […]
“The way we think about this [customer experience] is that it’s not just about customer satisfaction. We live in an experience economy. What that means is that satisfaction is the lowest minimum bar,” Robi Ganguly, Apptentive CEO and Co-founder. When you think about it, this is a scary quote. What Robi’s saying is that just […]
You know customer experience is important, but do you know the tangible business impact of CX? Do you have a full understanding of how customer experience infiltrates every stage on your customer’s journey? Customer Acquisition Customer experience never used to be part of the conversation when it came to new customer acquisition. It was always […]
Watch our webinar to learn how product and research teams can work together to capture the voice of the customer (VoC) and ultimately create better consumer experiences. Sina Yeganeh, Director of Product Management, and Michael Fountain, Head of Product, at Apptentive discuss the ways in which both product and research teams can contribute to the […]