When it comes to designing and building a mobile app that your target users will love, there’s one piece of the puzzle you can’t afford to overlook: In-depth and actionable RESEARCH. Without research, your app building team is acting on impulse only. You don’t know what your target customer actually wants, why they want it, […]
Customer funnels are what marketers have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Today’s customers experience brands uniquely, skipping ahead and looping back whenever it makes sense for them personally, and using a traditional sales funnel to understand and […]
If you want to create and market a successful mobile app, you must avoid the most common mistakes that app developers make, and really focus on nailing the fundamentals. That can be easier said than done, so this post is here to provide you with a little guidance. Read on to discover seven crucial elements […]
Whether it’s a notification to encourage fans to download your app’s latest update or a paid advertisement to re-engage churned customers, branded communication is an integral component to a brand’s success. App publishers have dozens of ways to communicate with their customers and deliver their messages. Unfortunately, the same is not true for customers. By […]
Data shows that customers expect to be interacted with, and those interactions heavily influence retention. 51% of consumers expect companies to ask them for feedback directly, which may explain why the volume of feedback is low for companies who don’t bother asking. Unprompted, companies typically only hear from ~1% of their customers. Not only do […]
The Awareness-Interest-Desire-Action, or AIDA, theory has been used to illustrate a customer’s purchasing journey for over a century now. In recent times, it has been proposed that the purchasing process may actually extend beyond ‘Action’ to include ‘Satisfaction.’ Onboarding is an inextricable component of customer satisfaction, and there are several ways to do this. Traditionally, […]
Mobile requires an entirely new set of rules and best practices to help shape a strong customer lifecycle. The mobile experience includes channels and opportunities that don’t exist in the desktop world, so there are different engagement opportunities to consider when working with mobile customers. In short, mobile customer lifecycle marketing focuses on the interactions […]
Having tons of new people downloading your app feels great. But it isn’t all about numbers, especially when your app has a poor retention rate. A sign up or an app download doesn’t (always) mean the user will engage with your app in future. Only 14% of new users return after initial download and only […]
Customer relationship management is a well-established process, but the recognition of the “relationship” component beginning at the first interaction a person has with a business is still difficult to grasp. Long before a person becomes a customer, they’re already deep into their relationship with your business. They’ve formed ideas around what to expect from your […]
Brands leading the way across all industries have one thing in common: they put their customers at the center of their business. Through a customer-centric approach, companies can prioritize their product roadmap based on direct customer feedback and sentiment rather than simulating real-life experiences, or worse, guessing how their customers feel. The level of care […]
