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Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? One of the most critical pieces to this […]
Coronavirus has changed the way the world consumes. The majority of us are staying home, and businesses across all industries have had to adapt to customers engaging with their products and services remotely. Even if—especially if—you’ve seen a dip in revenue, remember that your customers aren’t gone; they’re just at home and are engaging with […]
Preventing customer churn is a constant focus for app publishers, but the coronavirus crisis pulled the rug out from underneath us all. Between being at home and undergoing emotional stress, consumers’ engagement patterns have rapidly changed. And as teams across every industry shift to accommodate these changes, churn prevention has turned into the most important […]
Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. Since the report is an extensive resource, this webinar serves as a valuable synopsis where we walk through the data and highlight […]
Raise your hand if your inbox is full of emails from brands you bought something once from in 2013 telling you they’re “here for you during this uncertain time.” 🙋 While I’m sure we all appreciate this level of communication to a certain extent, it has become a little redundant and meaningless when every single […]
It’s an interesting time to be in marketing and product management. Globally, brands are anticipating the timing of return-to-business as the world grapples with COVID-19, as well as what the “new normal” will mean for customer engagement. Product and marketing leaders are faced with high levels of fear and uncertainty, oftentimes accompanied by slashed budgets. […]
Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. For example, according to data compiled by Foursquare, […]
Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the […]
Aside from acting as a badge of honor (and sometimes a point of shame), NPS alone isn’t a true indicator of customer experience. It’s an outdated way of measuring loyalty, predicting retention, and understanding customers. But don’t worry. There’s one simple adjustment you can make to NPS that results in more accurate data and actionable […]
The role of the product manager is changing faster than ever. What was once a fairly siloed role has transformed into a high-impact leadership position within the most innovative companies. Despite the constant evolution of the role, there are some things that never change. Here are some of our favorite product and product management quotes […]