In this week’s App Developer Conversations we led a conversation about Google Play enabling developer responses to comments in the app store. We had a few key takeaways: This is going to create a headache for publishers of apps in multiple app stores There’s a meaningful risk that the comment threads will result in a deteriorated consumer […]
In this week’s App Developer Conversations we led a conversation about the tablet Christmas and the emergence of niche markets for app developers. We had a few key takeaways: Tablets are driving a massive amount of mobile use inside the home. The pricing data indicates you can build targeted, niche businesses specifically for tablet consumers Also, be […]
2012 has been a wonderful year, full of some fantastic advances in app marketing and some incredible thinking about building wonderful customer relationships. Here are some of our favorites. Enjoy! Tips For the Perfect Mobile App Launch A case study of the iPad app, David and Goliath. Be smart about launching your app and it […]
In this week’s App Developer Conversations we shared our predictions about 2013, specifically as they apply to app developers. We had several, so this episode is a bit longer than most, but we think it’s worth it. We’d love to hear your predictions in the comments! We had a few key predictions: On Discovery: 2013 will be the […]
In this week’s App Developer Conversations we discussed news from Microsoft about the first month of Windows 8 sales and Tapjoy’s change in management We had a couple key observations: Regardless of if the units are in consumers hands at this point, 40 million unit sales in the first month of Windows 8 is pretty significant The […]
There are many reasons an app developer would want to use metrics. But at their core, metrics are about answering simple questions: Are we doing a good job? Do people love our app? How do we get better? One of the premiere metrics of customer satisfaction is the Net Promoter® Score, that is, How likely […]
In this week’s App Developer Conversations we discussed Apple’s new smart banners for iOS, which work in Safari. We had a couple key observations: The fact that they only work in Safari is puzzling and somewhat frustrating The ability to pass information along to the app from the smart banner has a lot of potential for end […]
In this week’s App Developer Conversations we discussed reports that CPIs dropped a lot in August. Was this just because of the release of the iPhone 5, signs of a longer-term trend or a seasonal dip? We had a couple key observations: The notion that this had to do with the iPhone 5 release is pretty silly […]
In this week’s App Developer Conversations we discussed Rovio’s recently released game: Bad Piggies and explored how app developers can create and extend franchises. We had a couple key observations: Rovio’s ability to promote its other games with a tremendously large installed base is significant. In general, app developers are really just starting to wrap their heads […]
In this week’s App Developer Conversations we discussed recent reports that developer interest in developing for Android continues to diminish. We had a couple key observations: Fragmentation is real and it’s definitely giving people pause. In our businesses we’re actually still seeing positive trends in Android interest. Watch to find out more about Android developer interest: App […]
