As a profession, mobile product management is still relatively new, although it’s picked up speed over the last year throughout companies of all sizes. Senior product managers across all industries are making the switch to mobile, and despite their years—sometimes decades—of experience, the transition can still have challenges. While the fundamentals of product management remain […]
Source: Cash Flow Diary This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. When it comes time to launch, however, they fall into the trap of thinking submitting an […]
The holidays are right around the corner. That means one thing for app publishers—the dreaded App Store Shutdown. Similar to past years, the 2015 Holiday Shutdown is expected to place a weeklong code freeze on iOS apps. During this time, no new app submissions or app update submissions will be processed, allowing Apple’s manual submission […]
The phenomenal popularity of games on smartphone devices has made gaming apps one of the most sought-after niches for generating revenue. The mobile game category accounts for a whopping 75% of iOS App Store revenue, and for an even greater 90% of Google Play Store revenue. Image credit to Technected. Developing a game for any […]
This post was originally posted on the Tapdaq blog. Republished with permission. Whilst it has never been easier to launch your own mobile application, it has never been harder to make it a success. For every article you read on astronomical mobile growth, you will see another which showcases the struggle that the majority of […]
