Emotion is at the heart of understanding, measuring, and improving our relationships. And people are emotionally invested in brands. When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always […]
Learn how to address negative online reviews and key strategies to earn more positive public feedback from customers. In this webinar, Robi Ganguly, CEO and Co-founder of Apptentive, and Ren Fisher, Director of Marketing at Apptentive, share key brand reputation management strategies specifically through the mobile marketing lens. You’ll walk away from this webinar with […]
The role of the product manager is changing faster than ever. What was once a fairly siloed role has transformed into a high-impact leadership position within the most innovative companies. Despite the constant evolution of the role, there are some things that never change. Here are some of our favorite product and product management quotes […]
With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. Therefore, product managers and product leaders have seen a large increase in responsibility and potential company-wide impact. […]
In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. At this point, most – if not all – companies have embraced mobile as a focal point for their marketing strategies. Almost everyone has a smartphone in their pocket the majority of the day, so mobile is the best way to […]
We are thrilled to announce that Apptentive was included today on Built In Seattle’s list of Best Places to Work in 2020. In addition, Apptentive was listed on their Best Small Companies to Work For and Companies with the Best Benefits. Apptentive was ranked #69 out of 100 Best Places to Work in Seattle, #15 […]
“The way we think about this [customer experience] is that it’s not just about customer satisfaction. We live in an experience economy. What that means is that satisfaction is the lowest minimum bar,” Robi Ganguly, Apptentive CEO and Co-founder. When you think about it, this is a scary quote. What Robi’s saying is that just […]
Local Seattle recruiting firm, Fuel Talent, launched a new podcast called What Fuels You earlier this year. CEO Shauna Swerland was inspired to create this podcast because of all the incredible people she has met in her 25-year recruiting career. Each episode features an interview with interesting and successful leaders about their journey to success. […]
‘Tis the season for the annual App Store holiday shutdown. Every year, Apple implements a code freeze on all mobile apps where no new app submissions or app update submissions will be processed. The 2019 holiday shutdown schedule will begin December 23rd and run through December 28th. The App Store shuts down during this time […]
Getting your app up and running is only half the battle. What comes next is equally as important. How do you determine what is and isn’t working? How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover […]
