“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou This Maya Angelou quote is often used in reference to interpersonal relationships, but we think it can be applied just as well to business relationships. For example, […]
Customer experience (CX) is defined as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels, or products” (Gartner). Essentially, customer experience is the culmination of everything people think and feel about your brand. Since CX is this all-encompassing, transformative aspect of a brand, […]
Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 17 articles from the month of September. The Three Changes in iOS 13 that Product, Marketing, and Technology Teams Need to Know Apple […]
If you’re a product manager or mobile marketer responsible for your app store ratings and reviews, you might have noticed something weird with your Google Play Store app ratings in the last few weeks. When we analyzed 23 apps, nine saw an average rating decrease of 9.82 percent and 14 saw a rating increase of […]
Lifestyle apps are need-based by nature. In other words, these apps don’t exist for entertainment purposes, purchasing, browsing, or shopping. Instead, people come to these apps to help make their life a little easier or solve a specific problem. More than anything, lifestyle apps provide a service to customers. Given the unique nature of these […]
Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 15 articles from the month of August. ________________________________ 4 Steps to Take Before Partnering with a Customer Experience Solution While adopting a customer […]
There are usually two reactions when people talk about travel; extreme excitement or complete dread. Although there are many factors that go into a good or bad trip, the difference usually comes down to one main factor: customer experience. This is largely because travel involves two very important and personal pieces of your life: your […]
Ratings and reviews are the lifeblood of the mobile app world. They provide social proof and are responsible for making the first impression on a customer when they encounter your app in the app store. In a consumer survey we conducted, seventy-seven percent of respondents reported that they read at least one review before downloading […]
Two weeks after your team’s app update launches, your boss stops by your desk to share some bad news: App store ratings have plummeted from five-stars to three-stars and new download volume has decreased 25 percent. On top of that, they’re seeing negative reviews flood into the app store, specifically highlighting some of the key […]
The banking experience has never been one to write home about. Typically, people don’t feel a strong connection to their financial institution because they view the relationship as purely transactional. With the introduction of banking and financial planning apps, this industry has taken on an even more robotic feel. Customers go their entire lives without […]
