Connecting and educating mobile enthusiasts from around the globe.
Launching a mobile app can be a daunting task. To make the process easier, we’ve compiled our key tips and strategies to help make your launch seamless and successful. Have anything to add to the list? Let us know in the comments below. Determine high-level strategic details This might seem like a no-brainer, but you’d […]
Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the […]
Aside from acting as a badge of honor (and sometimes a point of shame), NPS alone isn’t a true indicator of customer experience. It’s an outdated way of measuring loyalty, predicting retention, and understanding customers. But don’t worry. There’s one simple adjustment you can make to NPS that results in more accurate data and actionable […]
Emotion is at the heart of understanding, measuring, and improving our relationships. And people are emotionally invested in brands. When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always […]
Learn how to address negative online reviews and key strategies to earn more positive public feedback from customers. In this webinar, Robi Ganguly, CEO and Co-founder of Apptentive, and Ren Fisher, Director of Marketing at Apptentive, share key brand reputation management strategies specifically through the mobile marketing lens. You’ll walk away from this webinar with […]
The role of the product manager is changing faster than ever. What was once a fairly siloed role has transformed into a high-impact leadership position within the most innovative companies. Despite the constant evolution of the role, there are some things that never change. Here are some of our favorite product and product management quotes […]
With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. Therefore, product managers and product leaders have seen a large increase in responsibility and potential company-wide impact. […]
In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. At this point, most – if not all – companies have embraced mobile as a focal point for their marketing strategies. Almost everyone has a smartphone in their pocket the majority of the day, so mobile is the best way to […]
We are thrilled to announce that Apptentive was included today on Built In Seattle’s list of Best Places to Work in 2020. In addition, Apptentive was listed on their Best Small Companies to Work For and Companies with the Best Benefits. Apptentive was ranked #69 out of 100 Best Places to Work in Seattle, #15 […]
“The way we think about this [customer experience] is that it’s not just about customer satisfaction. We live in an experience economy. What that means is that satisfaction is the lowest minimum bar,” Robi Ganguly, Apptentive CEO and Co-founder. When you think about it, this is a scary quote. What Robi’s saying is that just […]