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As the statistics reveal, there are almost 1.6 million apps available in Google Play, followed by 1.5 million apps in Apple App Store as of July 2015. Thus, it has become very important to understand what customers are looking for. There are a variety of mobile apps available in both Google Play and the App […]
Marketing via beacons is still relatively new, and there are a number of companies who have yet to implement the strategy into their mobile marketing strategy. This post is an attempt to highlight the points that make beacons reign supreme in mobile marketing. If you think beacons are thriving at the hands of retailers, think […]
Many businesses realize they could benefit greatly by having a mobile app. They heard their neighbor had one, so why shouldn’t they? But, in their rush to get caught up with the Jones Soda next door, they likely forgot several key points to consider before building an app. This list is meant to help prepare […]
With retention currently a pressing issue for most app developers, there is increasing focus on engaging customers so they become higher value and more profitable. The easiest way to increase your app’s retention is to increase the lifetime value (LTV) of your customers, making them more loyal, sticky, and profitable. The aim is to nurture […]
The market for mobile apps is constantly growing, and there are currently more than 3.1 million apps. Faced with this picture of increasing competitiveness, it is not easy to stand out, even if your app is top-notch. The degree of difficulty in which discoverability is achieved has been a big reason why app store optimization […]
When developing an app or similar mobile service, it can be tempting to only market it to the people in your home country. It’s often cheaper and generally requires less planning to market to consumers who live in a country you already know well. However, sometimes marketing to a relatively small pool of consumers can […]
What’s in a name? Your app’s title is one of the most important marketing messages your potential customers associate with your app before they download. Although app keywords and screenshots are a more important factor for App Store Optimization and discoverability in the app stores, your app’s name is the single hook potential customers make […]
Most of us want to get our apps in the top 100 some day. With mobile being a winner-take-all game, the traffic and prestige that come from making it into the top lists in the App Store may be just what your app needs to level up. But breaking into the top 100 can be […]
Social media marketing dramatically changing, requiring marketers to create new and innovative strategies and campaigns to constantly attract their target audiences. But connecting with and engaging your audience is easier said than done. The social-sphere is crowded with competition, which can often overwhelm. Image source Enter the expanding world of mobile apps and tools focused […]
Editor’s Note: Mobile Action is a free tool, but Apptentive users can get a free month of their PRO level service with the promo code “apptentive.” Thanks to our awesome friends at Mobile Action for sharing this great deal with our community! Even though your app is fantastic and valuable (we’ll trust you on that […]
The Internet of Things (IoT) is finally gaining momentum. From smart cars to smart watches to smart homes and smart cities, everything and everyone seems to be ready for IoT. Along with Cloud Computing and Big Data, IoT proves to be a great incentive for marketers to revise their existing marketing and promotional strategies. Let […]
Today, mobile apps have beaten desktop apps to the background, but mobile apps can still be a disastrous failure if not marketed properly. The success of a mobile app is determined by its technical finesse, but at the same time, it is also decided by how powerful and relevant its marketing campaign is. The best […]