The Awareness-Interest-Desire-Action, or AIDA, theory has been used to illustrate a customer’s purchasing journey for over a century now. In recent times, it has been proposed that the purchasing process may actually extend beyond ‘Action’ to include ‘Satisfaction.’ Onboarding is an inextricable component of customer satisfaction, and there are several ways to do this. Traditionally, […]
We know it’s not business as usual right now, and we’re here to help. Check out our latest COVID resources.