The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. “Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until […]
Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores. Our 2019 Mobile […]
Media apps are consistently in a tough place when it comes to gauging customer sentiment. Many consumers base their feedback on in-app content like news stories and coverage rather than the app or brand itself. Media companies also cover a rapidly changing field of public events, and when events occur that stir certain emotions for […]
All apps aren’t created equal, and metrics of success look different across industries based on differences in customer engagement opportunities and goals. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks […]
What if you could get a daily pulse on how your customers feel and how that changes over time? What if you could watch how customer sentiment changes in real-time following version releases, feature releases, and more? It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of […]
Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and user experience. In order to fully understand how your app’s […]
Last month, we released the 2019 edition of our Mobile Customer Engagement Benchmark Report. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback metrics stack up against the market, and includes mobile benchmarks aggregated across all verticals. Now, we’re excited to slice the data further and […]
We recently hosted a webinar sharing exclusive new data from our 2019 Mobile Customer Engagement Benchmark Report, which empowers companies seeking to understand how their customer feedback metrics stack up against the market, provides insight into where top brands set the bar, and explores opportunities to improve their mobile customer experience. During the webinar, we […]
Mobile has forever changed the ways we connect and communicate, but retail may face the biggest shift of all. Traditional retail faces an uncertain future due to marketshare being eaten up by mobile purchasing. By 2021, mobile e-commerce could rake in some $3.5 trillion and then make up almost three quarters (72.9%) of e-commerce sales. […]
Travelers are on-the-go by definition, and apps in the Travel category face a unique set of challenges for engaging with and listening to their customers. Because travel happens in real-time, these brands must be constantly available to listen and respond to customer needs, challenges, itinerary changes, and most importantly, changing sentiment. From travel planning and […]
