Consumers are becoming more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Thanks to regulations like GDPR and CCPA, consumer privacy has moved to the forefront of marketing and product development, and a […]
In Gartner’s November 2019 “Accelerate Buying Decisions” article, analysts make an important distinction: “Technology buying is typically an act of change.” No matter your business, change and investment in new Voice of the Customer (VoC) technology can be scary. In order to make the decision, enterprise teams typically answer three primary questions during their buying […]
Experts suggest understanding customer emotion and customer sentiment is the key to unlocking customer experience over the next decade. Forrester recently reported that when it comes to stand-out customer experiences, leading brands rely on emotion to build loyalty. But many marketers and product managers often use “emotion” and “sentiment” interchangeably, even though they are very […]
Across all industries, product managers and marketers feel overwhelmed by the idea of acting on customer feedback because they aren’t confident in their abilities to make sense of it in a way that can help drive their business decisions. Feedback affects organizations top to bottom, and it can be tough to know where to start […]
Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a customer experience solution to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges. Customer experience solutions don’t just solve […]
The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. “Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until […]
Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores. Our 2019 Mobile […]
Media apps are consistently in a tough place when it comes to gauging customer sentiment. Many consumers base their feedback on in-app content like news stories and coverage rather than the app or brand itself. Media companies also cover a rapidly changing field of public events, and when events occur that stir certain emotions for […]
All apps aren’t created equal, and metrics of success look different across industries based on differences in customer engagement opportunities and goals. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks […]
What if you could get a daily pulse on how your customers feel and how that changes over time? What if you could watch how customer sentiment changes in real-time following version releases, feature releases, and more? It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of […]
