Connecting and educating mobile enthusiasts from around the globe.
As the majority of our communication channels switch to digital, listening to consumers first has never been more crucial. Amid the global changes we’re all facing, Apptentive published our annual Mobile App Engagement Benchmark Report last week. This is our fifth consecutive year conducting this research, and the data in this report is from 812 […]
Today, we’re thrilled to release the 2020 edition of our annual Mobile App Engagement Benchmark Report! Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. The report is meant to serve as a yardstick for companies seeking to […]
In a vast sea of apps, positive customer sentiment is the moon our mobile products orbit around. But disparity in consumer behavior across app categories makes customer emotion and sentiment hard to gauge—and even harder to act on. Ultimately, consumers hold different levels of expectation for happiness across apps in different categories. Finance app consumers […]
Consumers are becoming more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Thanks to regulations like GDPR and CCPA, consumer privacy has moved to the forefront of marketing and product development, and a […]
In Gartner’s November 2019 “Accelerate Buying Decisions” article, analysts make an important distinction: “Technology buying is typically an act of change.” No matter your business, change and investment in new Voice of the Customer (VoC) technology can be scary. In order to make the decision, enterprise teams typically answer three primary questions during their buying […]
Experts suggest understanding customer emotion and customer sentiment is the key to unlocking customer experience over the next decade. Forrester recently reported that when it comes to stand-out customer experiences, leading brands rely on emotion to build loyalty. But many marketers and product managers often use “emotion” and “sentiment” interchangeably, even though they are very […]
Across all industries, product managers and marketers feel overwhelmed by the idea of acting on customer feedback because they aren’t confident in their abilities to make sense of it in a way that can help drive their business decisions. Feedback affects organizations top to bottom, and it can be tough to know where to start […]
Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a customer experience solution to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges. Customer experience solutions don’t just solve […]
The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. “Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until […]
Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores. Our 2019 Mobile […]