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A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes and are increasing their efforts […]
Churn prevention is a top priority for mobile marketers. Keeping existing customers happy and engaged is more cost-effective—and holds more future value—than continuously acquiring new ones. However, even in the best of times, average mobile customer retention isn’t great. According to research from Appsflyer, MixPanel, and Localytics, average 90-day retention for mobile apps across categories […]
Consumers are skeptical of digital marketing, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Thanks to regulations like GDPR and CCPA, consumer privacy has moved to the forefront of marketing and product development, and a trusted recommendation in the form […]
Surveys enable companies to collect and analyze both qualitative and quantitative feedback. Mobile surveys are powerful in understanding sentiment, but only if they’re used correctly. When it comes to mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. In addition to content, timing of surveys is critical. A […]
2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending […]
Preventing customer churn is a constant focus for app publishers, but the coronavirus crisis pulled the rug out from underneath us all. Between being at home and undergoing emotional stress, consumers’ engagement patterns have rapidly changed. And as teams across every industry shift to accommodate these changes, churn prevention has turned into the most important […]
It’s an interesting time to be in marketing and product management. Globally, brands are anticipating the timing of return-to-business as the world grapples with COVID-19, as well as what the “new normal” will mean for customer engagement. Product and marketing leaders are faced with high levels of fear and uncertainty, oftentimes accompanied by slashed budgets. […]
Today’s marketers and product managers have the power to reveal new fans, at-risk consumers, and shifts in emotion from customer experience over time in order to gauge sentiment. With this level of unique data from ongoing interactions—both online and onsite—brands can respond faster to revenue opportunities and build loyalty, while enhancing their own first-party data. […]
As the majority of our communication channels switch to digital, listening to consumers first has never been more crucial. Amid the global changes we’re all facing, Apptentive published our annual Mobile App Engagement Benchmark Report last week. This is our fifth consecutive year conducting this research, and the data in this report is from 812 […]
Today, we’re thrilled to release the 2020 edition of our annual Mobile App Engagement Benchmark Report! Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. The report is meant to serve as a yardstick for companies seeking to […]
In a vast sea of apps, positive customer sentiment is the moon our mobile products orbit around. But disparity in consumer behavior across app categories makes customer emotion and sentiment hard to gauge—and even harder to act on. Ultimately, consumers hold different levels of expectation for happiness across apps in different categories. Finance app consumers […]
Consumers are becoming more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Thanks to regulations like GDPR and CCPA, consumer privacy has moved to the forefront of marketing and product development, and a […]