We recently hosted a webinar sharing exclusive new data from our 2019 Mobile Customer Engagement Benchmark Report, which empowers companies seeking to understand how their customer feedback metrics stack up against the market, provides insight into where top brands set the bar, and explores opportunities to improve their mobile customer experience. During the webinar, we […]
Mobile has forever changed the ways we connect and communicate, but retail may face the biggest shift of all. Traditional retail faces an uncertain future due to marketshare being eaten up by mobile purchasing. By 2021, mobile e-commerce could rake in some $3.5 trillion and then make up almost three quarters (72.9%) of e-commerce sales. […]
Travelers are on-the-go by definition, and apps in the Travel category face a unique set of challenges for engaging with and listening to their customers. Because travel happens in real-time, these brands must be constantly available to listen and respond to customer needs, challenges, itinerary changes, and most importantly, changing sentiment. From travel planning and […]
Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum. They need to be able to understand the analytics behind […]
Most companies think they have a lot of time to course correct unhappy customer experiences, but our research shows otherwise. The data included in Apptentive’s 2019 Mobile Customer Engagement Benchmark report is meant to serve as a yardstick for companies seeking to understand how their customer feedback metrics stack up against the market. It provides […]
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. According to Apptentive’s recent consumer survey, the majority of banks and credit unions offer mobile banking apps—and they are wildly popular. Specifically, 80% […]
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal […]
Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume. It can take months to set up a first version and […]
The job of a mobile product manager is one of the most complex at any company. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements, and myriad other activities, the list of “to-do’s” for mobile PMs can seem overwhelming. To avoid progress paralysis caused by […]
By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Partnering with a customer feedback platform to help you […]
