The Advanced Guide to Mobile Order and Pay

Having a mobile order and pay feature that customers can’t wait to use can pay off by way of increased revenue, loyalty, app downloads, and more. Early adopters have seen huge success; more than 50% of Domino’s sales now come from digital avenues and mobile orders for Taco Bell are 30% higher than in-store orders on average. But having a successful mobile order and pay program is difficult to pull off.

To help set brands up for success, we partnered with Nikisha Reyes-Grange, Principal Strategist at akaNRG and former Head of Mobile Marketing at Starbucks, to write The Advanced Guide to Mobile Order & Pay.

In this guide, we explore how to determine if your brand needs an app, how to make the business case for mobile order and pay, and discuss product roadmap requirements of top apps. We also dive deep into best practices for launching mobile order and pay and cover how to set KPI’s and measure success.

We hope this guide helps you create a premium mobile order and pay experience that increases the foot traffic, orders, ticket value, and customer sentiment. More importantly, we hope it helps you make your customers—and your leadership team—happy with your brand’s customer experience.