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7 Steps to Product Roadmap Success

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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:


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7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

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Product Management

21 Mobile Product Management Resources

Ashley Sefferman  //  August 6, 2020  //  9 min read

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. The Apptentive community has been on the front lines of the changes to mobile product management, and as a result, has been eager for content to advance their skills.

We’ve written a lot—and I mean A LOT—of content focused around mobile product management. With all this content, it can be easy to get overwhelmed when looking for a place to start, attempting to answer a specific question, or searching for external educational recommendations on mobile product management.

This post is a launchpad for the best mobile PM-focused content, broken down by topic for easy reading. Enjoy!

Getting Started

If you’re new to the mobile product management world, here are our favorite good reads to help build your foundation.

What Is Mobile Product Management? | While the fundamentals of product management remain the same, there are a few key differences between the goals of general product managers and mobile product managers, especially when it comes to prioritizing projects and delivering new ideas for product improvement.

What is mobile product management

12 Product Management Myths | Due to its murkiness, there are a few common myths that plague product management across industries and company size. This guide dispels 12 pervasive myths of product management, instead offering data to support truths and guidance around how to better understand the profession.

The Two Most Impactful 2020 Product Management Trends | With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. Therefore, product managers and product leaders have seen a large increase in responsibility and potential company-wide impact.

Overcome 14 Common Mobile Product Management Challenges | Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

Most Brands Hear from Less Than 1% of Their Customers | Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers. Many brands today may think they build products around their customers based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”

Silent majority customer feedback

Popular SDKs for Mobile Product Managers | We recently surveyed over 200 mobile product managers to list the five SDKs they can’t live without, and their responses were vast! Included are the most popular responses from our survey, broken down by category.

Recording: How Product Managers Can Better Understand Their Customers | In order to move the needle, you need to listen—and we mean really listen—to customer feedback. During the webinar, Apptentive’s product team shares why it is important to listen deeply to your customers, and how you can use customer feedback to build a truly stellar product.

The Best Product Management Quotes from Top Industry Leaders and Influencers | Despite the constant evolution of the role, there are some things that never change. Here are some of our favorite product and product management quotes from the top product leaders over the years. We hope these quotes leave you feeling inspired and energized.

5 Ways Product Managers Can Prioritize Mobile Customers | The coronavirus pandemic has pushed mobile to the core of the buyers’ journey, and in order to compete, product roadmaps must adjust to prioritize in-app engagement enhancements. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers, backed by data from our 2020 Mobile Engagement Benchmark Report.

Prioritize mobile customers

Core Mobile Product Management KPIs

Good mobile product management practices hinge on making data-driven decisions. These pieces share plenty of points to consider when selecting data to track.

25 Metrics that Matter for Mobile Product Managers | Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume of metrics to choose from can make selecting the right metrics for your product challenging. Here’s what’s most important.

2020 Mobile App Engagement Benchmarks | Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks aggregated across Food and Drink, Shopping, Travel, Finance, Media, and Lifestyle app categories.

Star ratings

Ratings and Reviews: Where to Start and How to Win | You likely understand the importance of making a good first impression through your app’s positive ratings and reviews. What you may not realize is the powerful hold positive or negative app store ratings and reviews have on the rest of your broader KPIs.

10 Steps for Beta Testing Your Mobile App | Beta testing is an important part of the app launch process. After developers test their app (that’s a rigorous testing process called alpha testing), they push it forward to real people to test it. At this point, they have the opportunity to get big flaws resolved before making the app available for the wider audience. So how do you get beta testing right? Here are 10 essential steps you should follow.

The Top Mobile In-app Feedback Tools of 2020 | We’ve compiled a list of the best mobile in-app feedback tools for you. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap.

Popular mobile product management SDKs

Build vs. Buy: When to Buy Software or Build It Yourself | “Should we buy this software or should we build it?” The question is both one of the most common and one of the most challenging dilemmas facing managers. Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.

Advance Your Skills

Looking to kick it up a notch? This content will help you take your skills from basic to advanced, and help you get that promotion or level-up your team.

Enhance Mobile Customer Connections Using Emotion Data | With the global economy at a standstill, many companies aren’t sure how to move forward with their customer sentiment and feedback initiatives. But deprioritizing customer sentiment and feedback is not the answer. Your customers aren’t gone; they’re just at home and are engaging with you in a new way: through mobile. There are plenty of ways to connect with and serve them by understanding their emotional and transactional needs through your mobile channels.

Mobile Product Manager vs. Mobile Product Owner | Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on.

Product manager vs. Product owner

6 Lessons from Expert Product Managers | Product managers have become the mobile-first strategists at their companies, and are leading the charge in building the future of customer experience for their businesses. To explore what’s changed and what’s next for product managers, we sat down with some of the best minds in product management to discuss what’s top-of-mind, how to overcome obstacles, where the industry is going, and tips for success.

Recording: What to Do Before and After a Mobile App Launch to Improve Customer Experience | Getting your app up and running is only half the battle. What comes next is equally as important. How do you determine what is and isn’t working? How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible.

Tips for a Successful Mobile App Launch | Launching a mobile app can be a daunting task. To make the process easier, we’ve compiled our key tips and strategies to help make your launch seamless and successful.

How to Create a Mobile Customer Journey Map | Customer funnels are a technique Marketing and Product teams have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Mobile offers consumers a unique way to experience brands, skipping ahead and looping back whenever it makes sense for them personally. Using a traditional funnel to understand and predict mobile customer behavior just doesn’t cut it anymore.

Mobile customer journey map

Learn from the Experts

Of course, Apptentive isn’t the only place helping mobile PMs. Here are a few compilations of our favorite courses, blogs, and resources to help expand your skill set.



Additional reading material

About Ashley Sefferman

Ashley Sefferman is Director of Marketing at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

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