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Customer Experience

10 Impactful Customer Experience Quotes for CX Researchers

Chris Minnich  //  May 25, 2022  //  3 min read

The current shift to mobile has reduced switching costs for customers and increased the business impact of a bad, or great, customer experience. In 2022 and beyond, it is essential for successful brands to be rooted in their mobile customer experience. This growing mindset has inspired companies to hire CX researchers for the first time and create entire teams solely focused on improving customer experience.

We wanted to have some fun with the topic, so we put together a list of 10 customer experience quotes that we found impactful. Whether you are a CX researcher, or just looking to get inspired, we hope you enjoy the following quotes!

customer experience quotes from Marc Benioff

“Loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 7x as likely to try a new offering, and 4x as likely to refer.” 

– Temkin Group (Source: Customer Experience Leads to Recommendations)

“A good design shows respect for your customer and you’re either respectful of their time or respectful of what it is that they desire, and so it makes it a very fundamental element to everything that you do.”

– Richard Branson, entrepreneur and business magnate

“There are perhaps signs of a realization here that CX is more than just customer satisfaction (CSAT); you actually have to drive word-of-mouth recommendations and give your existing customers more reasons to keep coming back to you.”  

– Nick Ingelbrecht, Research Director at Gartner

customer experience quotes from Robi Ganguly

“Customer care presents a great opportunity for brands to build long lasting, emotionally rewarding experiences for their customers.” 

–  Adeel Ahmad, a CX Analyst at PayPal

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” 

–  Walt Disney

“The tools available today for brand marketers to be able to monitor digital touch points, such as website performance or an app, are commonplace, so there’s really no excuse for a shoddy experience—and the customer knows it.”

–  Kevin Lindsay, Director of Product Marketing at Adobe

customer experience quote from Brad Anderson

“If there’s one reason we have done better than our peers in the internet space over the last 6 years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” 

— Jeff Bezos, Executive Chairman at Amazon 


Interested in taking your CX knowledge a step further? Take a look at our most recent blog posts on the topic.

About Chris Minnich

Chris Minnich is a Content Specialist at Apptentive. He enjoys telling stories with written and visual content.
View all posts by Chris Minnich >

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