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Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

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Request a Demo

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Customer Emotion & Sentiment

How to Measure, Analyze, and Use Mobile Customer Sentiment

Madeleine Doyle  //  May 4, 2022  //  2 min read

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. It can feel daunting to sit on so much customer data when you don’t know where to start or why you should even be measuring customer sentiment in the first place. We’re here to help! Our guide, How to Measure, Analyze, and Use Mobile Customer Sentiment, will help you improve product experiences, inform marketing campaigns, and beat your competition. Download your copy today.

What’s inside:

  • What is customer sentiment?
  • What is sentiment analysis?
  • Why is customer sentiment important?
  • Use cases and examples
  • How to measure mobile customer sentiment

Mobile customer sentiment guide

What is mobile customer sentiment?

It’s not just a buzzword, we promise. Sentiment is at the heart of understanding, measuring, and improving customer relationships. It is the emotion behind customer engagement. When you monitor sentiment, you try to measure the tone, context, and feeling of customer actions in order to better inform business decisions. Whether a customer completes a purchase, leaves a review, or mentions your company on social media, there is always an emotional state connected to their action.

What is sentiment analysis?

Sentiment analysis is essentially the process of collecting, analyzing, and acting on customer feedback. This can be the analysis of freeform, unstructured text (such as a repository of your app store reviews or comments on social media) or more linear metrics (such as Fan Signals or NPS). 

Download this guide to learn specific techniques to measure, analyze, and act on mobile customer sentiment!

About Madeleine Doyle

Madeleine Doyle is the Senior Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
View all posts by Madeleine Doyle >

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