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7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

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Request a Demo

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Product Management

Introducing: 2022 Mobile Customer Engagement Benchmark Report

Madeleine Doyle  //  March 14, 2022  //  2 min read

Trends that will define the year in mobile—and beyond

If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers. Industries rebounded, work styles continued to shift, and consumers stuck to their mobile-first habits, spending more time and money in mobile apps than any year prior. Alongside the continued app economy boon, mobile retention, interactions, ratings, and expressed emotion flourished.

Through collecting data from 1,000 iOS and Android apps with 5,000+ active users across one billion app installs, Apptentive’s seventh-annual Mobile Customer Engagement Benchmark Report shows that mobile teams working on the largest apps in the marketplace capitalized on the increased amount of customer feedback to make meaningful improvements to their digital offerings.

This report contains data from the following app categories:

  • Finance
  • Food and Drink
  • Healthcare
  • Personal Services
  • Travel
  • Media and Entertainment
  • Education
  • Business Services
  • Shopping
  • Utilities

The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals.

Ultimately, consumer feedback doesn’t matter without taking action.

There are three feedback-focused product goals winning mobile teams should prioritize in 2022:

  1. Focus on the first 30 days. Make an early investment in retention and lifetime value by proactively engaging with customers in the first 30 days.
  2. Segment by customer emotion. Treat people differently based on their expressed emotions—especially if they’ve shifted how they feel.
  3. Close customer feedback loops. Capturing, analyzing, and acting on feedback are the first steps. Complete the loop by telling your customer their voice was heard—and show them that it drove a specific improvement.

Download a complimentary copy of the report now to see how your app performed against the marketplace and to help set new, data-backed engagement goals for 2022.

About Madeleine Doyle

Madeleine Doyle is the Senior Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
View all posts by Madeleine Doyle >

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