How does your app stack up against others in your industry? Read our 2022 Mobile Consumer Engagement Benchmark Report to find out!

Request a Demo

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Request a Demo

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Podcast

Customer Love Stories Podcast: Episode Three

Madeleine Doyle  //  February 28, 2022  //  3 min read

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with the CEO of Fuel Talent, Shauna Swerland, to discuss customer love.

Shauna and Robi spend time exploring how brands like Peloton use relationships and human connections to build loyal fans.

Timestamps

  • 0:00 – Introduction
  • 0:32 – Meet Shauna Swerland
  • 1:02 – What Shauna is like as a fan
  • 1:55 – Why and how Peloton has such a passionate community of fans (and why Shauna went from Soul Cycle to Peloton)
  • 21:50 – How businesses can incorporate proactiveness into their business model, specifically around asking for feedback
  • 22:15 – How the Fuel Talent team learns from “shit gone south”
  • 23:00 – What customer love means for Fuel Talent and the recruiting industry as a whole
  • 30:15 – How larger and small brands alike can provide personalized, high-touch experiences
  • 32:20 – Why lack of customer service is the biggest sin brands can commit
  • 35:30 – How brands like Pagliacci’s pizza nail their response to “shit gone south”
  • 40:00 – How emotions impact brand loyalty
  • 44:10 – Wrap up

Connect with Robi here: https://www.linkedin.com/in/robiganguly/.
Learn more about Apptentive: https://www.apptentive.com/.
Free 30-day trial of Apptentive: https://be.apptentive.com/signup.

Connect with Shauna here: https://www.linkedin.com/in/shaunaswerland/.
Listen to Shauna’s podcast, What Fuels You, here: https://www.fueltalent.com/podcast.

 

How can I support Customer Love Stories?

First of all, thank you for any support! Every little bit helps as we work to get this show up and running, so we appreciate it.

Here are several ways you can quickly and easily make a huge impact:

  • Subscribe wherever you listen to podcasts (see all directories here).
  • Download episodes and listen: Actually downloading and listening to the episodes tells the podcast directories that our content is useful and engaging, further boosting our exposure.
  • Leave a rating and review: This helps us rank higher in the podcast directories and tells potential listeners what you found interesting or valuable about our show.
  • Share it with three friends: Word of mouth is critical for Customer Love Stories to continue to grow.
  • Join our email list: You’ll be the first to know about new episodes and any other exciting announcements.
  • Share on social media and engage with our posts as well (LinkedIn, Twitter, Instagram, etc.).

About Madeleine Doyle

Madeleine Doyle is the Senior Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
View all posts by Madeleine Doyle >

Ready to see Apptentive in action?

Request a demo of Apptentive today.

Let’s Connect

Sign Up for Our Newsletter

Stay up to date with the latest product management and mobile marketing news.