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Guide

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Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

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Request a Demo

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Product Management

4 Lessons from Product Management Experts

Madeleine Wilson  //  September 30, 2021  //  2 min read

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. From learning more about their career path to predicted trends to general tips and advice, there’s no shortage of lessons to be learned that can ultimately help you develop and become a better product expert yourself.

We recently sat down with four product experts and asked them about their experiences in this field. While you can watch the full hour-long interview here, this guide breaks down four of the key lessons we learned from them including answers to the following questions:

  1. What do you think are some of the most common challenges faced in product management?
  2. What are some trends you anticipate happening in the next 3-5 years for your particular industry?
  3. What strategies do you use to prioritize your product roadmap? What tools or methodologies do you use?
  4. What have been your favorite ways to connect and get feedback from your customers?

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Meet our product management experts

Ian Hassard, Senior Manager of Product Management at Auth0
Ian is the senior manager of product management at Auth0. He’s been in the product management space for 15 years now and loves that his roles always involve perpetual problem solving, iteration, and innovation. He follows a doctrine of pragmatism, growth hacking, full-stack marketing, and luck.

Kendrick Wang, Product Manager at Mailchimp
Kendrick is a product manager at Mailchimp. Previously, he has worked for SaaS companies such as Dropbox and Apptimize. He enjoys enabling team members with data in order to drive decisions and build great products.

Jessi Alva, Director, Technical Product Management at SAP Concur
Jessi is a director, technical product manager, SAP Concur. She currently works on the Concur mobile app on the platform side. Her passion is derived from igniting vision, commitment, innovation, and trust in leadership, development, and marketing teams.

Lauren Chan Lee, Founder and CEO at productLivity
Lauren is a product leader, speaker, and advisor, and was most recently the Senior Director of Product Management at Care.com. She now is the founder and CEO of productLivity. Over her career, she’s worked on almost every product area—from front end to backend, desktop to mobile apps, buyer to seller, and discovery to payments.

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About Madeleine Wilson

Madeleine Wilson is the Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
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