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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Mobile Marketing

6 New App Marketing Metrics

Madeleine Wilson  //  February 23, 2021  //  1 min read

Almost everything in our digital world was questioned, if not flipped upside down, this past year.

But what hasn’t changed is the conversation around app marketing metrics. By and large, the typical mobile marketing reporting dashboard looks the same as it did eight years ago: Revenue is king, downloads are queen, and app store optimization is a one-and-done game of keywords. But are these the metrics that really speak to mobile marketing performance in 2021? Can a static dashboard do justice to a dynamic industry?

We say, it’s time for a change. Sure, these metrics of old are far from broken, but that doesn’t mean they can’t be improved. An over-reliance on traditional metrics may cost mobile marketers missed opportunities and a sacrificed ROI, especially as mobile continues to solidify as a leading channel across all industries.

To better guide your mobile marketing decision-making, we’ve identified six alternative metrics that speak to the current state of the mobile app industry. This guide details how to build a reporting dashboard capable of measuring whatever the new year throws at you.

Out with the old, in with the new! Here are six metrics worth adopting, and six worth ditching.

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About Madeleine Wilson

Madeleine Wilson is the Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
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