How does your app stack up against others in your industry? Download our 2021 Mobile Customer Engagement Benchmark Report to find out!

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Product Management

The Most Popular Product Management and Mobile Marketing Content of 2020

Madeleine Wilson  //  December 31, 2020  //  4 min read

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation.

As someone who has written a lot of this content, I certainly have a bias when I say it’s all amazing and valuable. However, I’ll let our data speak for itself. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. This is always our most highly-anticipated piece of content all year. As we’re working on compiling our 2021 mobile app engagement report (set to publish in Q1 2021), we highly suggest taking a look at last year’s. This will help you benchmark and prepare for the coming year!

We also break this report down even further by industry:

VIDEO: Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Learn how Gap Inc. uses mobile customer feedback to make data-driven, cross-departmental decisions – specifically during coronavirus.

Revive Your Product Roadmap

Consumers are overwhelmed. Product teams are tired. And your product roadmap is likely bearing the load. If you think your product roadmap is running on fumes, let’s end that today.

6 Lessons from Digital Transformation Experts

Learn how top product and marketing leaders from brands such as VISA, Spotify, Care.com, and Investing.com approach digital transformation by understanding customer emotion, investing in mobile, staying agile, and more.

Customer Emotion is the Heart of a Successful Post-pandemic Digital Transformation Plan

Now is not the time to deprioritize mobile customer feedback. Learn how to harness customer emotion to drive your post-pandemic digital transformation plan.

VIDEO: Q&A with Dunkin’: Digital Transformation through Coronavirus

Learn how the mobile product management team at Dunkin’ drove digital transformation during coronavirus including curbside pickup and mobile order and pay.

Why Collecting, Analyzing, and Acting on the Voice of the Customer is Important Right Now

Use the voice of the customer to help your brand navigate the constant changes and new mobile customer behaviors brought on by COVID-19.

VIDEO: How Advantis Credit Union Uses In-App Mobile Surveys to Drive Product Roadmap and Improve App Ratings

Learn how Alkami uses Apptentive in-app mobile surveys to increase ROI for Advantis Credit Union and improve customer satisfaction, loyalty, and retention.

21 Mobile Product Management Resources

A compilation of the best mobile product management-focused content, broken down by topic and skill level for easy reading.

Mobile App Ratings and Reviews: Where to Start and How to Win

Learn actionable steps to improve your app’s ratings and reviews, along with how to drive the rest of your mobile business goals—like retention, in-app purchases, advertising costs, and more—forward.

Mobile Customer Journey Map

Customer journey maps serve a similar purpose as a traditional sales funnel, but are much more flexible. This flexibility allows for individual customer journeys to be robustly built, which paves the way for hyper-personalized mobile experiences.

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

VIDEO: Your Mobile Feedback Funnel is Broken

Here’s how companies can use feedback to predict churn and extend customer lifetime value. Discover where your funnel has failed in the past and key strategies to improve it for the future.

Take a Mobile-first Approach to Digital Transformation

Digital transformation is now a business requirement rather than a conversation starter. Here are three ways to take a mobile-first approach.

The Top Mobile App Trends from 2020

Mobile customer behaviors have changed dramatically. Here are the top mobile customer trends and mobile app trends for 2020 and beyond.

6 Essential Mobile Marketing Metrics

The mobile marketing metrics of old are far from broken, but they can be improved. Here are six worth adopting, and six worth ditching.


Ready to start 2021 with a customer-first digital transformation strategy? Chat with us today!

About Madeleine Wilson

Madeleine Wilson is the Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
View all posts by Madeleine Wilson >

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