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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Madeleine Wilson  //  November 10, 2020  //  2 min read

In 2020, Gap Inc.’s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap Inc. quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience.

Nicole Lanni, Consumer Insights Manager at Gap Inc. and Robi Ganguly, CEO and Co-founder of Apptentive, discussed these strategies in their keynote presentation at the Mobile On Air Conference last month. Watch the recording today, and learn how Gap Inc. uses consumer insights-led research to help key business partners understand the customer experience.

 

About Nicole Lanni, Manager – Consumer Insights at Gap Inc.

Nicole Lanni is the Program Manager on the Consumer Insights team at Gap Inc. leading the company’s customer experience platform by gathering feedback from customers in-store and online for the portfolio of brands.

Nicole has been with the company for over five years, serving in a variety of roles in the organization with a focus on enhancing the customer experience. This includes conducting surveys with customers to gather feedback on the company’s digital and in-store experiences and providing feedback on any tests for new technology, programs, or products. Prior to her role as the Program Manager on the Consumer Insights team, she held various customer roles within the company within the Store Operations department. Additionally, Nicole serves on her Women in Leadership board at Gap Inc. as the Community Chair, where she coordinates events that empower members to serve women and children in their local communities.

About Madeleine Wilson

Madeleine Wilson is the Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
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