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The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

The Five Stages of Reducing Mobile Customer Churn

Ashley Sefferman  //  September 2, 2020  //  2 min read

Churn prevention is a top priority for mobile marketers. Keeping existing customers happy and engaged is more cost-effective—and holds more future value—than continuously acquiring new ones.

What many marketers don’t realize is that customer churn can be largely managed with a series of simple improvements, and that boosting retention doesn’t mean you have to completely reinvent the wheel! Our new framework, The Five Stages of Reducing Mobile Customer Churn, was created to help mobile marketers understand what triggers churn and how to get ahead of it.

The Five Stages of Mobile Customer Churn

What’s included

The framework is broken out into five sections. Each section starts with a short video to prep you for what’s included. The tutorial is transitional and, if followed in order, will help you make quick, efficient progress within your mobile marketing strategy.

The framework covers the following churn prevention methods:

  • Section One: Use Data to Determine Your Starting Point
  • Section Two: Reassess Customer Segments, Sentiment, and Requests for Feedback
  • Section Three: Revisit Your Mobile Experience to Find Points of Dropoff and Hyper-engagement
  • Section Four: Integrate Learnings from Customer Feedback Into Your Mobile Experience
  • Section Five: Keep the Long-term Focus On Your Customers

Get started now

No matter your starting point, retention can always be improved. Add some fresh ideas to your existing strategy by accessing The Five Stages of Reducing Mobile Customer Churn and finish the rest of 2020 stronger than you began!

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

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