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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Product Management

Lifestyle Apps: 2020 Mobile App Customer Engagement Benchmarks

Madeleine Wilson  //  June 30, 2020  //  2 min read

Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more. The first step to optimizing your lifestyle app for customer engagement is by understanding key benchmarks. And that’s where our 2020 Mobile App Customer Engagement Benchmark Report comes in!

We gathered mobile customer engagement data from more than 800 apps with 5,000 active users or more, analyzed it all, and packaged it up into a cohesive report for youThis should be your go-to resource for understanding and measuring how customer behaviors and emotions have changed over time – specifically pre-Coronavirus compared to now. Ultimately, this report is meant to serve as a yardstick for lifestyle apps like yours seeking to understand how their customer feedback and engagement metrics stack up against the market.

Data included in the report:

  • The profile of an average app in the lifestyle category
  • Customer sentiment distribution
  • Mobile app customer retention data
  • The top ten most common phrases in app store reviews tied with customer emotion
  • Average app rating for lifestyle apps
  • Average app review volume
  • Typical app interaction and response rates
  • In-app survey response rates
  • Average inbound and outbound message volume
  • And more!

Product managers and mobile marketers in the lifestyle category must have a baseline understanding of how their current performance stacks up with the marketplace – now, more than ever. Download your copy for free today by clicking the banner below.

Lifestyle mobile app customer engagement

About Madeleine Wilson

Madeleine Wilson is the Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
View all posts by Madeleine Wilson >

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