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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Company News

Celebrating International Women’s Day

Gloria DaPra  //  March 8, 2020  //  4 min read

International Women’s Day was created to celebrate the social, economic, cultural, and political achievements of women. It’s also a reminder to continue the fight for equality. This year’s campaign theme is #EachforEqual, focusing on creating a gender-equal world.

At Apptentive, we believe representation matters and have worked hard to embody equality. Our goal is to create a diverse working environment that reflects the world we live in. For example, we increased our female population from 35 percent to 48 percent of all employees in just over two years. In 2019, our Leadership Team grew to be 50 percent women. We’ve accomplished this through our focus on diversity throughout the interview and hiring process. In addition, our company policies are flexible and supportive of the extra responsibilities that many women have when it comes to family.

We encourage everyone to celebrate the women that have made a positive impact in your life and to attend educational events so you can learn more about creating a more equal world. There are plenty of these IWD events in almost every city! You can also support female-owned businesses, reach out to a woman you respect and tell her why, or start a conversation with a friend or colleague about what you can do to create #EachforEqual.

Currently, there are 27 countries around the globe that recognize International Women’s Day as a national holiday. Although the U.S. isn’t one of them, we at Apptentive had planned on honoring the women who work here with food, reflection, setting intentions, and with a gift of flowers for each of our women. Unfortunately, our team has temporarily moved to 100 percent remote during the COVID-19 outbreak, so we were not able to celebrate fully in-person. However, we did get a chance to gather some inspiring quotes from some of our people about what they’re most proud of. Check out our Instagram Story to see those or continue reading below.

We asked our team, “What are you most proud of?”

“Being the first woman in my family to graduate with a bachelor’s degree and starting my own business before age 30 are usually my go-to answers when asked what I’m most proud of. But what I am REALLY most proud of are the times in which I struggled in my career, relationships, or financially, and how I made it through THOSE times and what I learned about myself.” – Lindsay White, Account Manager

“This last year I was promoted to Director, leading the smartest, most caring team of women ever, ran two half marathons and matched my PR twice, and I was able to watch multiple women as strong candidates on the debate stage during the DNC primary.” – Ren Fischer, Director of Marketing

“I’m most proud of watching the two little humans I created turn into kind, empathetic, funny, motivated people (and *mostly* keeping my sanity throughout the process). I try to live my life in a way that will make them proud, too.” – Ashley Sefferman, Head of Content

“Rachel, my wife, inspires me. She has incredible emotional intelligence and empathy. I learn so much about how to improve my roles in sales and as a team-member at Apptentive thanks to her guidance. By far, my best mentor.” – Red Russak, Senior Account Executive

“I’m proud of pushing myself out of my comfort zone and traveling to Argentina by myself!” – Marta Mueller, Customer Success Manager

“Always chasing my dreams even when people tell me it’s silly or not practical or I won’t succeed- I don’t ever want to wonder ‘what if!’ – Alexandria Odekirk, Admin/Recruiting Coordinator

“Being raised without a father, I am most proud of my mother and how she has raised me to be brave, confident, kind, and independent. All I am today is because of her, and I am proud of it. All I want to say to all the women out there – love yourself no matter what; everyone is unique and beautiful in their own way.” – Twinkle Sharma, Mobile Software Engineer

“I am most proud of raising my amazing daughter! She is strong, brave, well-spoken, and a constant advocate for women and transgender people. She is currently getting her degree in public health and wants to run for city council one day.” – Gloria DaPra, Director of People

“Jennifer Lee [inspires me].” – Matthew Callis, Front End Software Engineer

“I’m proud that, at 36, I’ve built a life based upon my idea of success – not one that society has pressed upon me. I have a job that I love, and I’m proud of my career progress through the years. I own a home with my sweet, quirky best friend of a husband. I love our relationship – even if our version of romance and quality time isn’t the same as that of other couples. And I’ve forged some fierce friendships in Seattle, Chicago, and beyond that continually feed my soul. My life makes me extremely happy, and I’m proud that I put in the work to build it and that I stayed true to myself in the process.” – Christy Culp, VP of Customer Success

Celebrating the women in our lives and fighting for equality shouldn’t be just once a year. Together, we should be working to make our companies more inclusive and diverse.

Want to join our team? Check out our open positions and apply online today.

About Gloria DaPra

Gloria DaPra is Director of People at Apptentive. She geeks out on organizational psychology articles and thinks about the different ways people can work together successfully. She loves connecting people and finding them job ‘homes,’ as well. Follow Gloria on Twitter @gloria_dapra.
View all posts by Gloria DaPra >

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