We know it’s not business as usual right now, and we’re here to help. Check out our latest COVID resources.

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Mobile App Ratings and Reviews: Where to Start and How to Win

Ashley Sefferman  //  February 4, 2020  //  2 min read

Consumers are becoming more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Thanks to regulations like GDPR and CCPA, consumer privacy has moved to the forefront of marketing and product development, and a trusted recommendation in the form of a rating or review carries more weight than ever.

What does this mean for app-focused product managers and marketers? Positive ratings and reviews are still the gateway to success in all other app-focused business goals.

You likely understand the importance of making a good first impression through your app’s positive ratings and reviews. What you may not realize is the powerful hold positive or negative app store ratings and reviews have on the rest of your broader KPIs—and that traditional prompting methods can only take you so far.

Our new guide Mobile App Ratings and Reviews: Where to Start and How to Win is here to jumpstart your 2020 strategy.

Mobile App Ratings and Reviews

The guide covers actionable steps to improve your app’s ratings and reviews, along with how to drive the rest of your mobile business goals forward, including:

  • Boosting customer retention
  • Increasing app-initiated purchases
  • Expanding your unique mobile customer base
  • Saving money on advertising
  • Improving survey response rates
  • Earning higher CTR on marketing campaigns

The 24-page guide goes into great detail around improving your ratings and reviews now, creating a long-term strategy, and enacting a plan to keep your ratings and reviews high. In addition to immediately actionable steps, you’ll learn:

  • Why ratings and reviews matter
  • How the app stores have changed
  • Why your app doesn’t have five stars
  • How ratings reflect your customer relationships

Traditional prompting methods can drive desired results for your app but, like most things, aren’t a one-size-fits-all solution to your specific business needs. In order to truly understand customers, you need qualitative data to make sense of quantitative data, which doesn’t happen without gauging sentiment directly through customer feedback.

Download Mobile App Ratings and Reviews: Where to Start and How to Win now to formulate your winning plan for 2020.

Download Now

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

Ready to see Apptentive in action?

Request a demo of Apptentive today.

Request a Demo

Sign Up for Our Newsletter

Stay up to date with the latest product management and mobile marketing news.