We know it’s not business as usual right now, and we’re here to help. Check out our latest COVID resources.

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Customer Experience

Introducing: The Ultimate Guide to Customer Experience

Madeleine Wilson  //  October 10, 2019  //  2 min read

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

This Maya Angelou quote is often used in reference to interpersonal relationships, but we think it can be applied just as well to business relationships.

For example, customers might forget about that one product you invested thousands of dollars creating, but they’ll never forget how your customer success team handled their complaint when that product broke.

People remember experiences, not things.

Your brand isn’t what you’ve put on your website. It isn’t your product. And it isn’t even your employees. Your brand is the culmination of everything people think and feel about your company, product, and people. The common thread between these aspects of brand: customer experience. CX is the glue that holds everything together. It’s an all-encompassing, transformative aspect of your business, and at the end of the day, it has the most influence on how people feel about your company.

In order to best address this behemoth of a topic, we developed a comprehensive guide to customer experience. In this free eBook, we outline the most important pieces of customer experience, share strategies to optimize CX, and list key resources and tools to help you along the way.

The Ultimate Guide to Customer Experience
If you’re a marketer, customer experience specialist, product manager, or even a CEO, this eBook is essential for you.

In this guide, you’ll learn:

  • What customer experience is and why it matters
  • What the new CX model looks like compared to the traditional CX model
  • How brand touchpoints, journey experience, and engagement channels all contribute to CX
  • Why customer experience is important and should be a priority for your company
  • How CX directly impacts different areas of your business
  • The ways in which everyone in your company influences CX
  • Actionable tips on how to improve customer experience
  • What tools to employ to improve CX

Download your free copy today!

About Madeleine Wilson

Madeleine Wilson is the Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
View all posts by Madeleine Wilson >

Ready to see Apptentive in action?

Request a demo of Apptentive today.

Request a Demo

Sign Up for Our Newsletter

Stay up to date with the latest product management and mobile marketing news.