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Guide

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The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Company News

August’s Top Customer Experience Trends and Product Management News

Madeleine Wilson  //  August 29, 2019  //  5 min read

Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 15 articles from the month of August.

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4 Steps to Take Before Partnering with a Customer Experience Solution

While adopting a customer experience solution might be the right decision to help you reach your goals, it shouldn’t be a decision made lightly. Solutions require effort, money, and people, which means they subsequently require more time and overall investment in order to be successful.

[via Apptentive]

How Artificial Intelligence Drives Genuine ROI from Real Customer Feedback

Ears prick up when it’s explained how AI generates increased individualization and potentiates the impact of marketing, leading to substantial increases in retention.

[via Marketing Tech News]

Steps to Take Before and After a Mobile App Update

We can’t promise customers will love every update or change you make to your app, but we know these strategies will help you understand what your customers actually want, intercept negative feedback before it’s public, and capitalize on the people who do like the changes.

[via Apptentive]

New feature alert in-app

Data Democratization Is Key in A Customer-Centric Economy

The challenge of putting the customer at the center of every interaction and business decision is a practical one. To achieve a customer-centric solution, businesses must be able to extract meaningful insights from data across the customer lifecycle, thus making data actionable in accelerating customer lifetime value.

[via Forbes]

New iPhones to Debut on September 10 According to File Found in iOS 13 Beta 7

This week, Apple released the seventh beta of iOS 13, and an image hidden within the update suggest Apple is going to hold an event to show off new iPhones on Tuesday, September 10.

[via Mac Rumors]

 iOS 13 screenshot in the beta

Good Product Management is the Key to Organizational Happiness

The four pillars for cultural happiness, plus thoughts on how good product management contributes to these factors in any organization.

[via Mind the Product]

Omnichannel is Best Suited for All Generations, CMO Council Study Says

While research by the Chief Marketing Officer (CMO) Council in partnership with Pitney Bowes was intended to provide insight on the millennial and Gen Z consumer classes, more than 85% of 2,000 consumers surveyed said they preferred a brand to reach them from both physical and digital angles.

[via The Drum]

The Difference Between a Tool and a Solution

In the tech space, we often catch ourselves using the words “tool” and “solution” interchangeably. But there is a massive difference between the two, with vastly different business impacts. This is why many tech companies have started calling their offering “software as a service” rather than just “software.” This post breaks down and defines exactly where those discrepancies occur by highlighting the pros and cons of tools compared to solutions and vice versa.

[via Apptentive]

The difference between a tool and a solution

It’s Not About Your Company: Why Modern Marketers Need to be Customer-centric

Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?”

[via MarTech Today]

Webinar: Google Play Store Ratings Changes

At this year’s Google I/O conference, big changes were announced around how its Play Store app ratings work. We recently hosted a webinar examining all of the changes coming to the Google Play Store, identifying what that means for brands, and highlighting key strategies to adapt.

[via Apptentive]

How to Take Action with Your Voice of the Customer (VoC) Data

We’re constantly learning what we’re good at and where we may want to consider our life choices and make a change. Business is no different.

[via Business2Community]

The World’s Most Valuable Resource is No Longer Oil, but Data

A new commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era.

[via The Economist]

Product Manager’s Guide to Using Feature Flags in Release Management

Best practices on how to leverage feature flags (also known as feature toggles or feature switches) to implement a more agile, more controlled, and less risky method of managing your product development pipeline.

[via Apptimize]

7 User Queries Every App Team Should Build

There are certain events within your app you should always care about, such as first-time registration or a payment screen checkout. But what if you did want to connect all these user sessions together? Here’s how to stitch this information together in a comprehensive way.

[via Appsee]

How FinTech Brands Can Use Sentiment Data to Improve CX

Don’t let the slow innovation cycle typical of the financial industry slow you down. It’s time to empower the customers waiting to give you feedback and unlock the data from the 99 percent of your customers you’re not hearing from.

[via Apptentive]

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Missed last month? See the top news, trends, and articles from July here, and be sure to sign up for the newsletter by plugging your email address into the form at the bottom of the page!

Interested in learning more about Apptentive’s leading customer feedback solution? We’ve got you covered. Schedule a demo today.

About Madeleine Wilson

Madeleine Wilson is the Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
View all posts by Madeleine Wilson >

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