August’s Top Customer Experience Trends and Product Management News
Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 15 articles from the month of August.
While adopting a customer experience solution might be the right decision to help you reach your goals, it shouldn’t be a decision made lightly. Solutions require effort, money, and people, which means they subsequently require more time and overall investment in order to be successful.
Ears prick up when it’s explained how AI generates increased individualization and potentiates the impact of marketing, leading to substantial increases in retention.
[via Marketing Tech News]
We can’t promise customers will love every update or change you make to your app, but we know these strategies will help you understand what your customers actually want, intercept negative feedback before it’s public, and capitalize on the people who do like the changes.
The challenge of putting the customer at the center of every interaction and business decision is a practical one. To achieve a customer-centric solution, businesses must be able to extract meaningful insights from data across the customer lifecycle, thus making data actionable in accelerating customer lifetime value.
This week, Apple released the seventh beta of iOS 13, and an image hidden within the update suggest Apple is going to hold an event to show off new iPhones on Tuesday, September 10.
[via Mac Rumors]
The four pillars for cultural happiness, plus thoughts on how good product management contributes to these factors in any organization.
[via Mind the Product]
While research by the Chief Marketing Officer (CMO) Council in partnership with Pitney Bowes was intended to provide insight on the millennial and Gen Z consumer classes, more than 85% of 2,000 consumers surveyed said they preferred a brand to reach them from both physical and digital angles.
[via The Drum]
In the tech space, we often catch ourselves using the words “tool” and “solution” interchangeably. But there is a massive difference between the two, with vastly different business impacts. This is why many tech companies have started calling their offering “software as a service” rather than just “software.” This post breaks down and defines exactly where those discrepancies occur by highlighting the pros and cons of tools compared to solutions and vice versa.
Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?”
[via MarTech Today]
At this year’s Google I/O conference, big changes were announced around how its Play Store app ratings work. We recently hosted a webinar examining all of the changes coming to the Google Play Store, identifying what that means for brands, and highlighting key strategies to adapt.
We’re constantly learning what we’re good at and where we may want to consider our life choices and make a change. Business is no different.
A new commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era.
[via The Economist]
Best practices on how to leverage feature flags (also known as feature toggles or feature switches) to implement a more agile, more controlled, and less risky method of managing your product development pipeline.
There are certain events within your app you should always care about, such as first-time registration or a payment screen checkout. But what if you did want to connect all these user sessions together? Here’s how to stitch this information together in a comprehensive way.
Don’t let the slow innovation cycle typical of the financial industry slow you down. It’s time to empower the customers waiting to give you feedback and unlock the data from the 99 percent of your customers you’re not hearing from.
Interested in learning more about Apptentive’s leading customer feedback solution? We’ve got you covered. Schedule a demo today.