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The Five Stages of Reducing Mobile Customer Churn

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2020 Mobile App Engagement Benchmark Report

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

July’s Top Customer Experience Trends and Product Management News

Madeleine Wilson  //  July 30, 2019  //  4 min read

Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 14 articles from the month of July.

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1.    Google Play Store Ratings Changes: Learn What’s Changed and Shift Your Strategy to Win

At this year’s Google I/O conference, big changes were announced around how its Play Store app ratings work. Join us for a webinar at 10 am PDT on Wednesday, July 31st, to learn what’s changing with Play Store ratings; what we already know from collecting current Play Store ratings data and comparing it to “suggested forecast” data; and how you can shift your ratings strategy to capitalize on the changes.

[via Apptentive] 

2.    Marketers Can Operationalize Customer Feedback (Whether You ‘Own’ It or Not)

Democratizing access to customer feedback is one of your most valuable assets in the feedback economy.

[via Marketing Land]

3.    How to Build Mobile Apps Customers Really Want

How long does an application have to prove itself, before the customer moves on to something else? Three days. Learn how to create an app that customers keep on their phones for far longer than that.

[via Apptentive]

Mobile data growth chart
4.    Ericsson Mobility Report

In this edition of the Ericsson Mobility Report, they go beyond the forecast numbers and present a glimpse of the impressive progress happening in markets on the verge of deploying 5G.

[via Ericsson]

5.    Tinder Bypasses Google Play Joining Revolt Against App Store Fee

Tinder joined a growing backlash against app store taxes by bypassing Google Play in a move that could shake up the billion-dollar industry dominated by Google and Apple.

[via Bloomberg]

6.    7 A/B Tests Every Retailer Should Run

A/B testing is the key to retail success. Here are the seven most important A/B tests that top brands run to drive revenue.

[via Apptimize]

7.    5 Data Privacy Startups Cashing in on GDPR

In a month with two gargantuan fines levied at tech companies for data breaches, the full effects of Europe’s General Data Protection Regulation (GDPR) are coming into focus.

8.    100 Of the Most Customer-Centric Companies

Being customer-centric is about more than just offering a good product or staffing a contact center. It becomes a cultural way of life for the company and impacts everything from employee engagement to customer experience. Here are the habits of 100 customer-centric companies from ten industries including Retail, Finance, Healthcare, B2B, Software, Hospitality, Insurance, Telecom, Manufacturing, Agriculture.

[via Forbes]

9.    12 Product Management Myths

The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. Due to its murkiness, there are a few common myths that plague product management across industries and company size. This guide dispels 12 pervasive myths of product management, instead offering data to support truths and guidance around how to better understand the profession. We also reveal the most dangerous mistake companies can make when it comes to product management.

[via Apptentive]

10. How to Fix Your Product Goals for Better Human Outcomes

When the heat is on, we’re highly likely to ignore issues in the periphery—things that are not directly related to the task at hand—even if they’re in direct conflict with our moral code. It seems we don’t have the bandwidth for it, and this somehow galvanizes a belief that the mission we’re on gives us the right to ignore. This post covers how this issue can manifest in the product design process, and how we might become more robust in the face of pressures.

[via Mind the Product]

11. What You Need to Know about Google Play Changes to App Ratings

The two major ratings-focused changes that were announced at this year’s Google I/O conference, and what it means for your app marketing strategy in the year to come.

[via Apptentive]

12. More than 1,000 Android Apps Harvest Data Even After You Deny Permissions

The apps gather information such as location, even after owners explicitly say no. Google says a fix won’t come until Android Q.

[via CNET]

13. Sensor Tower: Android and iOS Apps Made $39 Billion in First Half of 2019

Apps on the Apple App Store and Google Play earned $39 billion in the first half of 2019, according to market analyst Sensor Tower. That is up 15.4% compared to the same period last year. The Apple App Store made about $25.5 billion of that $39 billion. That is 80 percent more than Google’s $14.2 billion.

[via Venture Beat]

14. Jony Ive to Form Independent Design Company with Apple as Client

Apple announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.

[via Apple]

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About Madeleine Wilson

Madeleine Wilson is the Content Marketing Manager for Apptentive. No stranger to B2B tech, Madeleine enjoys translating complex concepts into easy-to-digest pieces of content.
View all posts by Madeleine Wilson >

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