We know it’s not business as usual right now, and we’re here to help. Check out our latest COVID resources.

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Product Management

The Mobile Product Manager’s Productivity Quadrant

Ashley Sefferman  //  December 12, 2018  //  2 min read

The job of a mobile product manager is one of the most complex at any company. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements, and myriad other activities, the list of “to-do’s” for mobile PMs can seem overwhelming.

To avoid progress paralysis caused by too many competing tasks, mobile product managers must be master prioritizers. If you feel like you have too much to do and need a new method for quick, effective prioritization, our new guide The Mobile Product Manager’s Productivity Quadrant is here to help.

The Mobile Product Manager's Productivity Quadrant

What is the Mobile Product Manager’s Productivity Quadrant?

The base of the Productivity Quadrant is similar to the “Eisenhower Method,” which stems from a quote attributed to Dwight D. Eisenhower:

“I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.”

Although the main framework of the Eisenhower Method is a great way to help with prioritization in software products, it’s not a 1:1 transfer. In order to make the method workable for product leaders, we adjusted the framework taking product planning into account and created the Mobile Product Manager’s Productivity Quadrant.

The Mobile Product Manager's Productivity Quadrant

The guide explains what the Mobile Product Manager’s Productivity Quadrant is, why it works, and how you can immediately start using it to help with prioritization of product management tasks.

You’ll notice a few differences in the Mobile Product Manager’s Productivity Quadrant from the traditional model. While the “Do” and “Delete” quadrants from the original method are obvious and applicable to product management, the “Decide” and “Delegate” categories are less so. For example, product managers rarely have the luxury of delegating tasks to another person/team, which means the traditional Eisenhower approach to that piece of the quadrant doesn’t work.

To take this prioritization method and apply it directly to mobile product management, our new approach takes the “Decide” and “Delegate” categories and turns them both into “Debate” quadrants. For detailed explanations on how to use the Mobile Product Manager’s Productivity Quadrant to help you prioritize your queue of product management activities, download the guide now.

Download Now button

Prioritizing features and product ideas can be a challenge, but it can be made easier by implementing the right strategy. When you get clear about how to tackle your long list of to-dos, the result is more efficiency, more effectiveness, and ultimately, a more productive product planning process.

We hope the Mobile Product Manager’s Productivity Quadrant gives you the tools you need to better prioritize your queue of product management activities!

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

Ready to see Apptentive in action?

Request a demo of Apptentive today.

Request a Demo

Sign Up for Our Newsletter

Stay up to date with the latest product management and mobile marketing news.