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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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Product Management

4 CEO Lessons for Mobile Product Managers

Ashley Sefferman  //  November 13, 2018  //  3 min read

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them.

However, the mental approach product managers need to take in order to succeed is more like a CEO than any other role. Many of the lessons successful CEOs live by can be applied directly to product management, mobile or otherwise. Here are four of our favorites.

1. Don’t be an expert in every area of business, but have a strong understanding of everything

Expert mobile product managers

In order to make informed decisions, a good product leader needs to at least have a general understanding of every domain across their company. What are the goals of individual teams? Where are their progress blockers? What motivates them to speed up their ability to deliver good work, and what deflates them enough to slow down? Once a product leader considers these questions from other teams’ vantage points, they’ll have better inputs when it comes to weighing the facts that drive crucial product decisions.

As it is untenable for a CEO to perform every aspect of work within their company well, the same is true for product leaders. But to empathize with team members, prioritize product decisions effectively, and steer the product in the right direction, a basic understanding of all areas is necessary.

2. Use a level head when making critical investment decisions

Investment decisions mobile product managers

Once difficult decisions are made, it’s the CEO’s job to ensure the company focuses its resources on the right activities. The same goes for the product.

Removing roadblocks so employees can work effectively is a difficult task, but it’s ultimately up to the product leader to say “no” to projects that stray from bigger decisions that have been made. Prioritizing effectively can make or break a product’s success, and it’s easy to get distracted by shiny objects—a prime environment for forgetting about the ultimate product goal. Effective product leaders who use a level head when evaluating new tasks are able to see the proverbial “forest from the trees” when making tough decisions around where to spend their time.

3. Create the vision for your product—and for your company

Strategic vision mobile product managers

A CEO’s number one job is to rally their employees around the company’s central vision, and to share just enough information for them to “see the future” but not to overwhelm them with details. The same is true for an effective product leader.

Product managers must be able to distill the product’s vision clearly, and effectively communicate it to the rest of the company so everyone is on the same page. At the same time, they must take care to not overwhelm teammates with too much information, or the enthusiasm behind the product’s vision and strategy may fall to the wayside.

4. You’re only as good as your team

Team mobile product managers

Like any CEO, a good product leader is only as good as their team. Where this gets tricky for product in a way it doesn’t for CEOs is that although a product manager may do none of the hiring, they’ll probably do all of the teaching.

As a product leader, make sure you set your team up for success from the get-go as much as possible. That means setting up effective collaboration tools, openly communicating about prioritization (especially when there are changes), and keeping your team up-to-date on long term company and product vision. The more you can enable your teammates to succeed, the more success you’ll have yourself.

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For more tips on using CEO-inspired strategies to improve your approach to mobile product management, check out our guide 5 Hard Questions for Mobile Product Managers.

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
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