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2020 Mobile App Engagement Benchmark Report

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

4 Steps to Create a Mobile Customer Journey Map

Ashley Sefferman  //  July 10, 2018  //  2 min read

Customer funnels are what marketers have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Today’s customers experience brands uniquely, skipping ahead and looping back whenever it makes sense for them personally, and using a traditional sales funnel to understand and predict their behavior just doesn’t cut it anymore.

The mobile customer journey map is meant to accomplish the same thing a traditional sales funnel does: It is a flexible framework that gives you a better way to understand how your customers interact with your brand, allowing you to improve your overall experience and product. But mapping the mobile customer journey can be tough to start on your own.

Enter our brand new guide, How To Create a Mobile Customer Journey Map.

How To Create a Mobile Customer Journey Map

This guide covers differences between the traditional customer funnel and a journey map, along with four steps to help you map your own mobile customers’ journey.

In addition to allowing for flexibility in the way customers enjoy your mobile experience, customer journey maps help drive three important marketing initiatives. Mobile customer journey maps:

  1. Help you build a better product. Customer journey maps exist to explore behavior within your mobile experience, which yields learnings around how you can improve. The more you know how people actually engage, the better you can understand what pieces of your experience hit the mark or need adjusting.
  2. Put the customer at the heart of your business. Using customer journey mapping, you can design a marketing strategy that puts your customers first. The more you know about how customers use your mobile product, the more one-to-one your messaging with them can be. Personalized messaging is the manifestation of how we incorporate everything we know about our customers’ loves, likes, and dislikes into their mobile experience.
  3. Ensure your marketing team’s efforts are in the right place. Marketing’s efforts should be driven not only by the company’s product mission, but also by the customer. In order to provide the best digital experience, it’s imperative to learn from your true customer journey—as complex or straightforward as it may be—in order to be sure you spend marketing dollars in the right place.

In addition to driving marketing initiatives, the guide also explores the benefits of leveraging a customer journey map for your mobile product over (or in addition to) a traditional marketing funnel, complete with step-by-step instructions to aid with your set up.

No matter what stage in the sales process you’re at, a mobile customer journey map will help you better understand your customers’ behaviors to help improve your product, personalize your marketing, and most of all, drive customer love.

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Grab your free copy and get started today!

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

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