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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Customer Love Summit Speaker Series: Kacie Wise, Senior UX Researcher, Global Mobile at eBay

Ashley Sefferman  //  May 15, 2018  //  3 min read

Our second annual Customer Love Summit will take place on July 18th, 2018, and early bird registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer.

Kacie WiseWhether you’re in product, marketing, engineering, or other, our world-class speaker lineup will have something for everyone working to make the mobile world a friendlier, more impactful place for all. Our speakers will cover a variety of topics including how to measure customer experience, how to drive loyalty, implementing listening mechanisms, how to make sense of all your customer data, the rise of the CXO/CCO, changing team structures, and of course how to earn, value, and measure customer love.

But before the main event, we want to give our community a chance to get to know this year’s speakers. For our fourth interview, we sat down with Kacie Wise, Senior UX Researcher, Global Mobile at eBay, to discuss changes in the mobile landscape and pieces of her upcoming Customer Love Summit talk.

Here’s what Kacie had to say!

Q: Tell us a little bit about yourself!

I’m a California native now living the good life in Portland, OR. So I guess you can say I’m a Californian-Portlander. I love getting outdoors for open-water swimming and tennis (or indoors for eight months of the year because Portland…). I am big into food—cooking or eating or formerly working at a food startup…Portland is a food lover’s paradise! I especially love adventuring anywhere with my lil’ family.

Q: How did you get into UX research?

Customer experience has been a thread throughout my entire career. From early on in my years at Nordstrom, then designing events, then wedding planning (yes), and now building inspiring experiences and products. To create those memorable experiences and leave users/customers/attendees with that feeling of connection, you have to engage 1:1.

That is what I love about UX research. It’s talking to people. Understanding what inspires them, what motivates them, what resonates, what doesn’t, and why. Translating those conversations into ideas and products that can help improve someone’s life, enable one’s independence, and create career opportunities that might not have been available before is personally rewarding.

Q: What career advice would you give your younger self?

Two key things: 1) The to-do list will never be completed. 2) Prioritize time for yourself every day.

Q: What excites you most about the future of mobile technology?

AI/AR in creating highly personalized experiences—commerce, education, entertainment, and medicine.

Q: Have you ever been to Seattle? If so, what’s the one thing you recommend someone do while they’re in Seattle? If not, what the one thing you can’t wait to do while you’re here?

I was just in Seattle this past December and ate my way through. I’ll endure the wait at Din Tai Fung every time, and want to visit the SAM.

Q: What does Customer Love mean to you?

Customer Love means making sure we hold true to our users. We must have users front and center in our business decisions and also in the choices we make within our product. As a UX Researcher, it’s being the evangelist for our users throughout our organization—bringing their voices to our teams so that we can all empathize with our users, and building products they want and love.

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Learn more from Kacie and our other incredible speakers by joining us at the 2018 Customer Love Summit. Act quickly as space is limited, and early bird ticket pricing (the lowest ticket price available!) ends on soon.

See you there!

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
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