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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Customer Love Summit Speaker Series: Thoughts from Sasha Kai Parker, Digital Product Leader at Disney

Ashley Sefferman  //  April 18, 2018  //  3 min read

Our second annual Customer Love Summit will take place on July 18th, 2018, and early bird registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer.

SASHA KAI PARKERWhether you’re in product, marketing, engineering, or other, our world-class speaker lineup will have something for everyone working to make the mobile world a friendlier, more impactful place for all. Our speakers will cover a variety of topics including how to measure customer experience, how to drive loyalty, implementing listening mechanisms, how to make sense of all your customer data, the rise of the CXO/CCO, changing team structures, and of course how to earn, value, and measure customer love.

But before the main event, we want to give our community a chance to get to know this year’s speakers. For our first interview, we sat down with Sasha Kai Parker, Digital Product Leader at Disney, to discuss changes in the mobile landscape and pieces of her upcoming Customer Love Summit talk.

Here’s what Sasha had to say!

Q: Tell us a little bit about yourself!

I’ve always been passionately curious about technology. I’d consider myself a digital anthropologist, but I’ve been told that requires degrees and other boring school stuff. Mostly, I spend my time trying to understand how we’re failing our users, and coming up with solutions that fail them less.

Q: Can you give us a preview of what you’ll talk about at the Customer Love Summit?

In the world of streaming, not all platforms are created equal. We learned that the hard way after our customer made it loud and clear that our streaming apps weren’t meeting their expectations. I’ll be talking about how we leveraged customer insights to radically overhaul our mobile products and sharing some key insights we learned along the way.

Q: How did you get into product development?

I had a social networking start-up and was pitching at various places and events. At one event, a recruiter approached me and said that I could have a career in product if the start-up thing didn’t work out. Well, it did not [work out] and now here I am.

Q: What career advice would you give your younger self?

Don’t rest on your laurels; There’s always more to do.

Q: What excites you most about the future of mobile technology?

Augmented Reality, hands down.

Q: Have you ever been to Seattle? If so, what’s the one thing you recommend someone do while they’re here?

This will be my first time in Seattle, so I’m super excited to check out the local cuisine and take a stroll through the Arboretum Loop Trail.

Q: What does Customer Love mean to you?

To me, Customer Love means a few things, but the most important is being a champion for your customers. It means building an on-going relationship with them, understanding that their time and attention are valuable, and then creating digital experiences that not only feel effortless, but can grow and change with your customers’ needs.

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Learn more from Sasha and our other incredible speakers by joining us at the 2018 Customer Love Summit. Act quickly as space is limited, and early bird ticket pricing (the lowest ticket price available!) ends on April 30th.

See you there!

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

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