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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Product Management

What We Learned During our Mobile Product Management Roadshow in London

Marissa Bosché  //  February 22, 2018  //  2 min read

As product managers increasingly become a strategic power in organizations across all industries, it’s important to understand how the PM community can continue to drive the customer-centric culture forward. That’s why we’re bringing together some of the best product minds to discuss the challenges they face, how to overcome them, and how to put customers first in a multi-city roadshow.

We kicked off our 2018 mobile product management roadshow series in London with a panel featuring Denise Law, Head of Strategic Product Development at The Economist; Peter Adams, Mobile Digital Marketing Manager at Shell; Jason Pantelis, Product Manager, Mobile Data and Wifi at Virgin Media; and Remy Becher, Senior Director, Agile Project Services at The Economist. Robi Ganguly, our Co-founder and CEO, moderated the panel.

The panel was full of actionable advice, valuable insights, and takeaways on what’s to come for product managers. Watch the full video below!

Don’t have time to watch the video? Here’s a quick recap of what we learned.

  1. Peter Adams from Shell takes an ‘align, define, and refine’ approach to product management. Customer feedback guides him throughout the process.
  2. PMs are told to be customer-centric, but in reality, they’re incentivized by traditional KPIs. One thing to understand about traditional KPIs is that mobile is different, and that it’s more nuanced.
  3. Investing heavily in mobile apps is do-or-die across industries. Mobile apps give brands a new avenue to connect with customers.
  4. Digital transformation is not the end; it’s the means to the end. The reason to focus on digital is because you want a better customer experience.
  5. Looking holistically at what your customers do gives you a completely different picture than if you look at channels in silos.

Want to join a PM Roadshow in your city? Keep an eye on the blog out for an announcement of our 2018 lineup.

About Marissa Bosché

Marissa Bosché is the Marketing Communications Manager at Apptentive. She studies consumer behavior in an increasingly mobile world, and loves helping businesses connect with their customers on a personal level. Follow Marissa on Twitter at @MarissaBosche.
View all posts by Marissa Bosché >

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