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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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Customer Experience

10 Mobile Customer Experience Blogs to Follow

Ashley Sefferman  //  May 2, 2017  //  4 min read

Improving mobile customer experience is at the top of everyone’s to-do list, but the amount of content created around the topic can be overwhelming to digest. Where do you start, and whose writing shares the best tips on truly putting customers at the heart of the digital mobile experience?

To make it easier for our community to find the best tips around, today’s post is a compilation of 10 top mobile customer experience blogs. Give them a read and a follow, and let the mobile CX advice flood in!

1. Seth Godin

Author of 17 books, inductee into the Direct Marketing Hall of Fame, and all-around customer experience guru, Godin’s foresight for what customers want out of digital is unparalleled. Godin writes regularly about what it means to build for customers in an ever-increasingly mobile world. His internationally-acclaimed blog is a must-follow for anyone focused on putting customers at the heart of their mobile experience.

Seth Godin's blog

2. Forrester’s Blog for Customer Experience Professionals

If you want a panel of voices around what’s new in mobile CX, Forrester’s blog is for you. This publication covers everything from building a customer-centric culture, to best practices in CX, to how to approach your strategy from a mobile point of view.

Forrester's Customer Experience Blog

3. Customer Experience Matters

The Customer Experience Matters blog was started by Bruce Temkin, who runs the Temkin Group, which is a leader in CX research. If you’re looking for data-heavy research around what’s changing in mobile CX and up-to-date news around industry changes, this blog is the place to find it.

Customer Experience Matters blog

4. FreshDesk

Although FreshDesk is a customer support tool, their blog is a hotbed for new tactics to consider when it comes to redefining and supporting your mobile customer experience. Their authors write from a customer support point of view, which can help you bring all teams together when it comes to centering your mobile CX around your customers.

FreshDesk blog

5. Zendesk

Another support tool, Zendesk offers incredible insight into how to treat your customer experience with care, particularly when it comes to omnichannel engagement. You can even filter their blog by category to only read posts pertaining to CX. Win-win!

Zendesk blog

6. Customer Bliss

Started by author and consultant Jeanne Bliss, the Customer Bliss blog covers all aspects of customer CX, with an intentional focus on mobile as omnichannel experiences continue to dominate. Bliss’s blog is packed with new theories and data around mobile CX, as well as highlighting what we can learn from recent events in the CX world.

Customer Bliss blog

7. Capgemini Consulting Customer Experience

Cappemini Consulting specializes in helping enterprise companies create and sustain their customer experience, with a focus on mobile. Their customer experience blog covers omnichannel customer experience tips, as well as keeping up with new happenings in the CX digital landscape.

Capgemini Consulting Blog

8. HubSpot Marketing Blog

HubSpot is a marketing automation software, but when it comes to supporting customers and driving business through mobile, they get a lot right. Their marketing blog is full of mobile strategies, tips, and tools you can implement to not only drive customers through your mobile channel, but to give them a pleasant, supported experience once you get them there.

HubSpot Marketing Blog

9. CX Journey

Managed by consultant Annette Franz, the CX Journey blog dives deep into what’s new in CX, along with what we can learn from the past. The blog has only begun integrating mobile into its discussion, but we foresee tons of great mobile learnings on this blog in the years to come.

CX Journey Blog

10. Apptentive

Not to brag, but the Apptentive blog is a great place to go when you want to learn about mobile customer experience. From industry tips, to proprietary research, to sharing how the best brands around approach mobile CX, the Apptentive blog has learnings for you, no matter the stage you’re company is in.

Apptentive Blog

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
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