What In-App Ratings in iOS 10.3 Mean For App Store Ratings & Customer Feedback
Today, we released the latest version of the Apptentive iOS SDK (find it here), which includes support for Apple’s new SKStoreReviewController API (released in iOS 10.3). This enables people to rate their iOS apps from directly within the app.
TL;DR: Now that you can only ask for an app rating three times per year (read more here), it’s imperative that you identify evangelists, determine when to activate them and measure all interactions with your customers. We’ve got you covered.
At Apptentive, we believe listening is a crucial component of delivering an amazing customer experience. It’s crucial to talk with your customers in order to hear how you and your teams can improve, what you’re doing well, and where you’re differentiated. Today’s customer is mobile and can take their business elsewhere at the tap of a button on their phone. If you want to retain them and build a world-class business, you have to reach out and talk to people, hear from them, and improve. Real connections with customers lead to #CustomerLove.
When Apple announced their plan to enable developers to respond to App Store reviews and even invite customers to rate the app from within the app itself, we were ecstatic. Why? Because it meant Apple would educate hundreds of thousands of companies about the importance of establishing a dialog—a two-way relationship that puts the customer first. Every company is, ultimately, on a level playing field when it comes to customer experience. Apple’s update makes it easier for companies to listen to their customers, and striving to develop a loyal and vocal following is now a requirement to succeed.
Team Apptentive has been hard at work since Apple’s announcement. In addition to adding support for the new API, we’ve also instrumented several pieces of the Apple Ratings Dialog. This will enable you and your team to better understand when the prompt is called, when it’s shown to consumers, and when your prompts aren’t showing. For example, Apple has shared there will be a limit of showing the prompt three times per year. Apptentive helps provide more insight into how activating your evangelists works and assists your teams in refining their outreach.
Here’s how Apptentive’s dialog flow works:
Here’s a sneak peak (available in our Beta tab) of the improved reporting dashboard. It will include:
- Your app’s “Love Ratio” metric (the “mobile NPS” as our customers are referring to it)
- New data and an overview of how Apple Ratings Dialogs are utilized
- Measurements for Apptentive communication activity (covering our Surveys, Notes, Message Center, and Dialogs)
Get started today
We’re excited for you to use the latest version of the Apptentive iOS SDK (find it here).
Want to learn more about the nuances of Apple’s 10.3 release and Apptentive’s new SDK? Listen to our webinar, Supporting iOS 10.3’s In-app Ratings Method: Apptentive’s New iOS SDK.
Over the coming months, we expect to work with many of you to better understand this burgeoning mobile customer feedback opportunity. We look forward to helping more of you communicate with your customers through proactive communication. Remember: for every one customer you hear from in public, between 10 and 100x that number are unhappy and not saying anything about it. Being proactive to talk with more customers is the next step on the path to truly delivering #CustomerLove.