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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Customer Experience

Five Strategies to Boost Your Mobile App Retention

Marissa Bosché  //  January 31, 2017  //  2 min read

Are you hitting your mobile app retention goals? We can help.

Your app may see thousands of new installs every day, but how many of these installs become active, engaged, and profitable customers?

On average, only 25-40% of new customers will re-launch an app after the first week. This number diminishes as time goes on, ultimately falling to 4% one year out. Of these retained customers, only a small proportion will continue on to be active and engaged customers.

Mobile app retention chart

What many don’t realize is that customer churn can be largely managed with a few simple improvements to their app’s customer experience, and boosting retention doesn’t mean you have to completely reinvent the wheel.

That’s where our Guide to Customer Retention for Mobile Apps comes in.

In this guide, we cover how the average retention rate for all apps evolves overtime, how each app category measures up in the retention race, and our five favorite retention-boosting strategies that will help improve the health of your app.

The Guide to Customer Retention for Mobile Apps

Not only does retaining customers cost less than acquiring new ones, but retention is also a trust signal around how well your brand knows its customer base. Increasing retention also impacts your bottom line. A 2% increase in customer retention has the same effect as decreasing costs by 10%.

We hope this guide helps you create a mobile app retention strategy that helps you cut costs, improve the customer experience, and increase the amount of trust your customers have in your brand.

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About Marissa Bosché

Marissa Bosché is the Marketing Communications Manager at Apptentive. She studies consumer behavior in an increasingly mobile world, and loves helping businesses connect with their customers on a personal level. Follow Marissa on Twitter at @MarissaBosche.
View all posts by Marissa Bosché >

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