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Guide

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2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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Mobile Marketing

Top 10 Posts of 2016: Mobile Marketing, App Launch, Hybrid Apps and More

Marissa Bosché  //  January 5, 2017  //  6 min read

As we get ready for 2017, let’s take a moment to review the ten most popular posts of 2016. These posts had the most unique page views and revealed the top trend of the year: mobile marketing.

Read on to revisit 2016 in mobile with our most read content from the past year and let us know in the comments below what you want to see us cover in 2017.

Enjoy!

The Ten Most Popular Blog Posts of 2016

1. 6 Hybrid Mobile App Frameworks for UI/UX Designers

UI/UX Mobile Apps Image

There are three different types of sub-categories in app development: web, native, and hybrid mobile app development. The hybrid mobile app framework has captured the major share of the market, and as one of the best frameworks to develop a cross-platform application, the hybrid mobile app framework has made its niche position in the industry.

Tom Hardy, a guest contributor, shares six hybrid mobile app frameworks you can use when starting out.

2. The 2016 iTunes Connect Holiday Shutdown: What You Need to Know

Every year, iTunes Connect places a week-long code freeze on iOS apps. During this time, no new app submissions or app update submissions are processed. This allows Apple’s manual submission reviewers to take some much-deserved time off around the holidays. The shutdown also means that no bug fixes, price changes, new SDK integrations, and significant app store landing page tweaks can occur during the time the submissions team is out.

To help prepare you for this year’s shutdown, we compiled a list of ways to prep your app and your team. The tips in this post helped readers prep for—and even get ahead of the competition—during the next freeze!

3. 30 Steps to Mobile App Launch

Mobile Marketing Tips

Whether you are focused purely on marketing or are a dev/marketer jack-of-all-trades, we put together a checklist of the 30 steps you can start taking today to master the mobile app launch and set your app for success. These steps are designed for even the humblest of budgets and will help not just with acquisition, but with the entire spectrum: validation, testing, engagement, retention, referrals, and revenue. We categorized these 30 steps as pre-launch, launch, and post-launch, but the list is designed to be modified to meet your needs.

4. 10 New App Marketing Strategies

marketing plan

Even if you are an experienced marketer, it is important to note that app marketing is a whole new ball game, complete with different players and rules. A common question marketers face is how to market their app. Some of the unique challenges facing marketers entering the mobile app arena are unfamiliar channels, targeting problems, understanding downloads versus users, app store rankings, and more.

To help you navigate the landscape of mobile app marketing, our guest contributor Andrew Gazdecki compiled the starting lineup of 10 app marketing strategies that are proven to be effective.

5. On the Rise: Messaging Apps May Take Over Social Media

Top smartphone apps of 2016 chart

For those engaged in application publishing, the rising popularity of messaging apps is an indication of a shifting behavior amongst mobile app users. There may be various reasons as to why this trend is emerging, but some people feel it is because of social media fatigue. Too much exposure on social networks has pulled people back to more private forms of communication like messaging.

Sean Hopwood, our contributor, put together three points for app publishers to keep in mind when positioning themselves between social media and messaging apps.

6. 5 Rules & 10 Tools for Mobile App A/B Testing

sign up now vs join today

If you are developing a new mobile application, or if you have recently launched your app in the market but it is still lagging behind from the top-rated apps, it’s time for you to revisit your app strategy and think of the improvements you can make. One way to do this is with A/B testing.

Our contributor Gaurav Sharma takes us through the five rules of A/B testing and highlights the most important variables to test.

7. 14 App Marketing Strategies for 2016

Mobile app marketing cloud

Many digital marketers are becoming well-versed in the mobile world, but app marketing strategies can still be tough to master. Knowing which app marketing channels you should use is a good start, but understanding strategic changes and best practices within each channel is what will really make your app stand out against the competition.

In this post, we took our 14 favorite app marketing channels and added new strategies for each to help you get ahead.

8. 6 Mobile App Monetization Strategies

Which channel drives the most revenue for your company?

If you have a mobile app, chances are you’ve spent a great deal of time trying to understand how to drive revenue. Your customers are flocking to mobile, but the money isn’t following—yet. What are you supposed to do when customers go mobile, but revenue does not?

To help our community understand what monetization strategies work best, we released a study about how mobile professionals tackle revenue. In this post, we share the results of our survey, and six mobile app monetization strategies to consider if you’re still tweaking your mobile app revenue strategy.

9. The Mobile App Marketing Funnel

Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. But mobile app marketing requires investing in different tactics, and there are quite a few changes to the funnel when it comes to marketing apps.

Today’s consumers engage with apps much differently than they engage with a desktop experience, which means marketers must adjust what they know about their funnels to match a new in-app customer journey. In this post, we look at the mobile app marketing funnel, how it differs from the traditional marketing funnel, and share best practices around tactics marketers can use at each stage.

10. App Marketing Metrics for Pirates: Commandeering the Purchase Funnel

Pirate flag

Pioneered by entrepreneur and angel investor Dave McClure, the Startup Metrics for Pirates form the foundation of how tech companies visualize the marketing funnel. Taking the first letter of each metric, AARRR, gives the iconic metric its namesake and serves as a powerful mnemonic for recalling the five metrics involved: Acquisition, Activation, Retention, Referral, and Revenue.

In this post, we explore each of the five tiers to the consumer purchase funnel and provide resources for measuring and growing conversion at each stage.

That’s a wrap!

We hope you enjoyed the recap of our most popular posts of 2016. Did your favorites make the list? We’d love to hear what posts you enjoyed the most in the comments section below!

Still looking for more? Last year, we added 131 new posts on the Being Apptentive blog, 14 new eBooks, six new case studies, and an array of editorial columns and press coverage across the web. In other words, there’s a lot to choose from!

About Marissa Bosché

Marissa Bosché is the Marketing Communications Manager at Apptentive. She studies consumer behavior in an increasingly mobile world, and loves helping businesses connect with their customers on a personal level. Follow Marissa on Twitter at @MarissaBosche.
View all posts by Marissa Bosché >

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