Stories from Mobile Product Managers: From App Launch to Steady Growth
Soon, every product manager will be a mobile product manager.
To learn all about how to become successful mobile PMs, we participated in a panel at Seattle Startup Week with Vansantha Kostojohn, Senior Director of Product Management at Allrecipes; Avinash Sharma, Lead Product Manager at RealSelf; and Jessica Scheibach, Principal, Mobile Apps at Zillow.
Check out the panel recording below. The panelists each share personal stories of their success and lessons learned through their experience as mobile PMs. They also walk you through how to determine which metrics to track, how to create a dashboard, how to prove ROI, how to model mobile monetization, and more.