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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Product Management

The Guidebook to Mobile Product Management Success

Ashley Sefferman  //  September 7, 2016  //  3 min read

Mobile product management can be a tough job.

As a mobile PM, you manage people from top to bottom, keep everyone motivated and on track, argue for what’s best for your customers, and make tough calls on what to build and how to build it. Since mobile product management is still relatively new, working your way through uncharted territory adds a layer of complexity that can be difficult to navigate.

But don’t worry, we’ve got your back! We created a brand new, 40+ page guidebook to help you set yourself, and your organization, up for mobile product management success. Introducing The Guidebook to Mobile Product Management Success, a new guide to help you build your skills and get ahead of your competition.

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We cover many parts of the mobile product management process in this guidebook, including:

  • How to choose which metrics matter most to your team
  • What tools and resources are most useful for mobile product managers
  • How to prove the ROI of your mobile product to leadership
  • How to solve your revenue modeling problems
  • How to boost your technical skills to take your career to the next level

Read on for more about how the content in the guide was compiled, including what we learned from new survey data from the product management community (all proprietary and included in the guide!).

A breakdown of our survey respondents

In an effort to help our community of mobile PMs grow, the guide’s content is based on new data we gathered from mobile industry professionals (including many of your fellow mobile product managers). A wide range of respondents were generous enough to share details about their companies’ mobile apps to provide you with a high-level look at the state of mobile app revenue, retention, internal process, and more.

Here’s some quick insight into our respondents’ company backgrounds: Our survey audience works for B2B companies (34%), B2C companies (42%), and companies that are equally B2B and B2C (20%).

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To understand the types of apps our survey audience works on, we also asked which app vertical they fall under. Here’s what we learned:

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We also took free vs. paid apps into consideration. The apps fall mainly into the free category (55%), with several offering in-app purchasing options in their free app (24%). Only 13% have both a free and a paid version of their app, while 5% of respondents offer only a paid version of their app. The majority of the mobile professionals surveyed work on apps that drive revenue (71%), but 29% have yet to monetize.

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Grow your mobile PM skills now

Although challenges and goals vary for individuals, this guide speaks to how mobile product managers can be more effective in their roles, and offers tips to help close gaps based on specific company goals.

We hope this guide helps you level up your mobile product management skills, and are confident you’ll take away something new that helps make your job easier. Now’s the time to grab your free copy and settle in—you’re about to dive into 40+ pages of mobile product management goodness!

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About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

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