New Integration with mParticle Helps Build Mobile Customer Relationships
Today, we’re excited to announce Apptentive’s newest integration with mParticle, an organization that enables mobile app providers to accelerate their growth with zero friction.
By including the new Apptentive Kit in their apps, mParticle customers can switch on the power of the Apptentive platform with only a few clicks.
What is mParticle?
The mParticle platform provides mobile marketers, product managers, and data scientists an answer for how to seamlessly connect that mobile data with the multitude of app services powering their growth initiatives.
Even more essential, developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.
What does this integration include?
Attracting, converting, and keeping customers is at the core of how traditional businesses operate. The challenge for mobile app providers is no different, but the level of expectations a customer has when interacting through mobile has fundamentally changed. In mobile, engaging and retaining app customers requires another level of listening and feedback that is rapid, constant, and data-driven. Customers can’t be treated simply as a profile that is pushed through a marketing funnel with the journey ending at a monetary transaction. Mobile app providers must treat users like the humans they are on the other side of their device, and establish a relationship based on understanding and communication.
The integration between mParticle and Apptentive allows mobile app providers to build a bond with their customers through the data that defines them. Combining the two platforms enables app providers to move with the speed and agility to meet the needs of their customers, while still maintaining the security and control required for regulatory concerns. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch.
How can I use this integration?
Apptentive now offers “codeless integration” through mParticle, without requiring customers to create a new series of events within their apps. Our SDK is instrumented into mParticle, and when an mParticle customer decides to leverage Apptentive, a switch is flipped on in their dashboard which gives them immediate access to Apptentive.
When an mParticle customer creates an event in their app, the events will forward to Apptentive. Customers are then able to access our product suite to send ratings prompts, survey their customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push their customers to upgrade to the latest version of their app. Customers are able to select what event data they’d like to pass through to Apptentive through flexible controls.
Get started now
If you’re already an Apptentive customer, reach out to your customer success manager to get started using this integration today.
If you’d like to learn more about how Apptentive can help you engage with and retain your mobile customers through this integration and our product suite, drop us a line to get started!