Apptentive Partners with Apteligent on Proactive User Experience Management
We’re excited to partner with Apteligent, the leaders in user-centered mobile app metrics.
With this partnership, Apteligent and Apptentive customers can gain real-time insights to their apps’ user experience, understand the critical issues affecting their customers, and communicate directly with them post-event. Combining Apteligent’s in-app insights and Apptentive’s post-event communication enables app makers to better retain customers and ensure world-class user experiences.
Read on for more about the partnership to learn how you can leverage both tools together!
Apteligent studies have shown 30% of customers will abandon a brand after a single poor app experience. This means that whether it’s an app crash, a network issue, or a 3rd party SDK malfunction, you need to be able to pinpoint both the issue and it’s root cause as quickly as possible. And it’s just as important to be able to immediately signal to your customers that you “feel their pain.”
Apteligent is amazing at understanding when consumer experiences might not be great, due to a slow API call or even an app crash. With their knowledge and the Apptentive partnership, customers can reach out to their consumers proactively, focusing on segments who have had poor experiences to offer apologies, or to dig in to find out more about the negative experience in order to improve customer happiness.
Imagine this situation, for example: At 9:30am, you find out a specific segment of customers is experiencing an app crash. With the Apteligent and Apptentive integration, you’re able, to send an Apptentive Note to all of the customers who may hit that crash point by 10am. By giving customers a heads up before they even have a crash, you can build trust and credibility in the eyes of your customers. Now that’s proactive customer engagement at its finest!
The impacts of a crash or poor experience on consumer retention is meaningful. Using Apptentive’s Surveys, particularly the NPS templates, enables companies to follow up and track NPS for all segments of customers and identify how crashes impact NPS, driving internal remediation actions and establishing causal relationships.
Leverage the integration now
Combining real-time in-app insights with proactive post-event communications not only builds trust in your user base, but helps ensure positive app store ratings and word of mouth.
Interested in leveraging this integration? Contact us to find out how Apptentive and Apteligent can help you ensure the highest levels of customer happiness and retention.