How does your app stack up against others in your industry? Download our 2021 Mobile Customer Engagement Benchmark Report to find out!

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Guide

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Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

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Request a Demo

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Mobile Marketing

Infographic: Mobile App Engagement 2016, by Vertical

Marissa Bosché  //  July 7, 2016  //  2 min read

Last week, we released our inaugural mobile ecosystem consumer report, The State of Mobile App Engagement (check out the official announcement here). Now, we’re excited to release our first annual infographic of vertical-specific mobile app benchmarks. Data included in the infographic provides benchmark metrics for companies to measure their mobile apps’ performance.

Using data from around 200 of Apptentive’s customers’ mobile apps, the benchmarks laid out in this infographic serve as a new way for companies to understand how their apps’ engagement stacks up against the competition in their apps’ category.

For brevity, we’ll focus on the top five app categories that had the highest number of apps. Data included is from both Android and iOS apps in the Productivity, Food & Drink, Shopping, Entertainment, and Lifestyle categories from April 2015 to April 2016. The data in this report was captured by interactions deployed using Apptentive’s software.

Let’s take a look!

Apptentive_MobileAppEngagement_final2

We highly recommend downloading the full benchmark report for a deeper look at how your apps compare to your industry as a whole, and recommendations for making your app more engaging for your mobile customers. Grab your free copy by downloading below!

Screen Shot 2015-08-17 at 11.53.07 AM

Don’t see your app’s category here? Reach out to me at marissa@apptentive.com, and we’ll provide you with a benchmark report for your category.

About Marissa Bosché

Marissa Bosché is the Marketing Communications Manager at Apptentive. She studies consumer behavior in an increasingly mobile world, and loves helping businesses connect with their customers on a personal level. Follow Marissa on Twitter at @MarissaBosche.
View all posts by Marissa Bosché >

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