We Make Seattle—Why Apptentive Chose The Emerald City
Before founding Apptentive, I had been living and working in San Francisco; probably the most infamous hotbed for entrepreneurs and startups. I get asked all the time, “Why did you start a company in Seattle?” The truth is, there are many reasons we chose to headquarter Apptentive in The Emerald City as opposed to other tech hubs. Choosing Seattle was intentional for us.
As it turns out, I’m not the only one who believes Seattle is a great city for burgeoning startups or anyone looking for a place to call home. Recently, I had the honor of working with other passionate Seattleites on a short-film called ‘We Make Seattle’. Watch the film below to see all of the amazing things our city has to offer for yourself!
First and foremost, Seattle is a city of do-ers—people who are excited to collaborate and create things that are of value to to world. In other popular cities for startups, motivation revolves more around investment and capital creation than what you’re actually building with all of those resources. This mindset is what initially attracted me and my co-founders to Seattle, but what makes this eagerness even more powerful is the community it’s rooted in.
One of the points that makes Seattle a rich environment for startups to grow and thrive in is the open community. Over the past 5 years, Seattle has consistently seen more businesses startup than close. On top of being driven to create valuable products and services, people here are highly invested in helping each other learn and grow. Seattle is teeming with talented people from all walks of life, and when you couple that with an eagerness to collaborate and support one another, a lot of special things happen; including the ability to innovate at a faster pace than other environments allow.
In Seattle, it’s fairly easy to build a team of dedicated, smart people who bring different perspectives to the table. According to a recent study from WalletHub, Seattle is the second most educated workforce in the country. We have giant companies headquartered here, such as Microsoft and Amazon (just to name a few) who are pumping resources into the city, recruiting and cultivating talent from across the globe, and anchoring the city as a hub for tech innovation. But what’s impressed me most isn’t how talented people are here—it’s how dedicated they are to the teams and companies they work on. As I said in Forbes recently, when you’re trying to build a startup, you want a team that’s in it with you for the long haul. While the fresh perspective new hires bring to the team can have positive impacts on your business, there are benefits to having veterans on your team who have a deep understanding of your customer and vision.
It also doesn’t hurt that Seattle is an amazing place to live. Like I said before, the community is open and full of smart people who want to collaborate, which makes it easy for transplants to build a new life here (our team is mostly from out-of-state). It’s important to note that the cost of living in Seattle is affordable compared to startup hubs such as San Francisco and New York City. Because there are tech giants and many successful startups, opportunities in the Seattle tech industry are not lacking. Career opportunities are just the start—nature lovers and city dwellers live together in harmony in the Pacific Northwest. Startups are a grind, but being able to blow off steam or relax on the weekends by the Sound or in the mountains make life a little sweeter.
Do you have an inspiring Seattle story? I’d love to hear yours in the comment section below!