Celebrating 5 Years of Apptentive
This month marks Apptentive’s fifth birthday. As many as 90% of companies don’t make it to their fifth birthday, so this is a special year for us that we aren’t taking for granted. We’re so proud that we have the privilege of continuing to serve our customers everyday. There are several factors that have contributed to our success over the years, but two in particular stand out above the rest: our team and our customers.
Thank you to our team
Without our talented, passionate team, we wouldn’t be here today. At Apptentive, we think of each other as family, not just co-workers. We celebrate all wins (big and small), make tough decisions together, help each other when we’re in need, and make an effort to take a break from working to have “team days” where we just have fun.
Thank you to our customers
We have the pleasure of serving some of the best companies in the world. We strive to earn our customers’ love each day, but if our customers didn’t love their customers, we wouldn’t be in business. Because you care so much about your customers, and their experience, we’re able to do what we do best—create a better mobile experience.
You care what your customers have to say, and are all ears when it comes to receiving feedback. In an age when everything is getting louder, you have taken action to make sure you’re able to hear your customers’ voices in the sea of noise. On top of listening, you actually take action based on the feedback you receive. This proactive approach is a powerful force in the success of mobile apps. Thank you for caring so much about your customers, and for allowing us to power your mobile experiences.
A few lessons we’ve learned along the way
Starting a company is a rollercoaster that teaches you many lessons. Together the four founders have learned several. Here are a few lessons my co-founders have learned starting Apptentive:
“Build a great culture.The stronger your culture the more resilient you will be to the challenges of a startup. One of the single most important things for any startup is to be purposeful in building your culture. Ultimately there are a huge number of factors that will determine a company’s success, but of those that you as a founder control, establishing and maintaining the right culture may very well be the most important.” – Mike Saffitz, CTO and Co-founder
The next five years
While no one can predict the future, it is assumed that 80-90% of the global population will be using smartphones within 10 years. As the world continues to become more mobile obsessed, we’ll be here helping companies talk to their customers. We’re looking forward to what the next five years will bring, and spreading #CustomerLove along the way.