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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

The Digital Marketer’s Guide to App Store Optimization

Ashley Sefferman  //  February 2, 2016  //  3 min read

App Store Optimization, or ASO, is the continuous process of improving an app’s rank and discoverability in an app store. Similar to how a search engine indexes websites, the App Store and Google Play incorporate a range of factors including app store keywords, app downloads, and app reviews when deciding which apps to show first in a search result or top chart. ASO is a way of ensuring your app meets all of these ranking criteria and rises to the top of a search results page.

A smart alternative to costly customer acquisition campaigns, ASO is responsible for driving 68% of all new app discoveries. Its goal is two-fold:

  1. To drive discovery and awareness by putting your app in front of more potential customers.
  2. To drive revenue and conversion by encouraging downloads, updates, and in-app purchases.

Whether you’re vying for market share or aiming for a piece of the long tail, securing downloads and revenue ultimately come down to ASO. And our new Digital Marketer’s Guide to App Store Optimization will teach you exactly what you need to stack the odds in your favor.

The Digital Marketer's Guide to App Store Optimization ebook cover

What you’ll learn

The Digital Marketer’s Guide to App Store Optimization is jam-packed with expert tips and data you won’t be able to find anywhere else.

You’ll learn:

  • How to leverage ASO as a catalyst for app store discovery
  • How you can use ASO to drive conversion
  • The anatomy of a top 100 app
  • Tips and checklists for implementing ASO strategies
  • How to track your app store rank
  • Advice from the experts

And so much more!

Why App Store Optimization matters

First and foremost, ASO is helps drive discovery and awareness of your app. Optimizing for these metrics means increasing the visibility of your app in the App Store or Google Play. When a potential customer browses a category top chart or searches for keywords relating to your app, you want your app to be among the first results they see. ASO is the process of ensuring just that.

As mentioned above, ASO drives a staggering 68% percent of all new app discoveries (and 82% of millennial app downloads) as potential customers browse the top charts and featured listings or enter a search query to find that perfect app. This latter method, app store search, individually drives nearly half of all app discoveries.

So how do you ensure that customers can find your app amid a sea of 1.5MM+ apps? By first understanding how your rank is determined.

App Store Optimization drives 68% of app downloads

While neither Apple nor Google have revealed specifics about how they calculate search rankings, it is generally accepted that both app stores factor in:

  • Rating/review quantity
  • Rating/review quality
  • Downloads
  • App usage statistics (How engaged are the people using your app? How frequently do
    they use your app?)
  • Uninstalls (How much customer churn does your app experience?)
  • Growth (How have daily download counts changed over time?)
  • Manual and contextual keywords

Over the course of this guide, we’ll touch on each of these points—and how they drive higher ranks.

Grab your copy now

What are you waiting for? Grab your free copy of the Digital Marketer’s Guide to App Store Optimization today!

As always, we love to hear your feedback on the content we produce. If you have thoughts on what you read, please leave them in the comments below!

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

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