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2015 in Mobile: The Year’s Most Popular Posts & Resources

Alex Walz  //  January 5, 2016  //  10 min read

Since our humble beginnings, we’ve been dedicated to building an extensive library of resources on mobile marketing, app development, and customer communication. 2015 saw this library double in size, with 130 new posts on the Being Apptentive blog, 16 new eBooks, seven new case studies, and an assortment of editorial columns and press coverage across the web.

As we prepare for a new year, we want to look back at some of 2015’s most popular content to really understand what our readers care most about: What issues comes top of mind, what pain points they experience, and how we can make their lives a little easier. We analyzed the year’s 25 most popular blog posts (by measure of unique page views) and found a few themes that kept popping up, chief among these being “mobile marketing,” “customer experience,” and “organic acquisition.” These themes and associated posts reveal a snapshot of 2015 in mobile and an indication of what 2016 has in store for us all.

2015 in Mobile: What our readers cared about most in 2015

We’re dedicated to delivering timely content and thought leadership needed to propel your app to success, and are continually re-assessing our the interests of our readers and the evolving state of the mobile industry. We want to keep the conversation open in 2016 to better understand what you want to see on the Apptentive blog, and look forward to building upon a legacy of educational, actionable content in the new year.

[Interested in adding to our library? Contribute a guest post to get your content in front of thousands of mobile marketers, developers, and product managers.]

Read on to revisit 2015 in mobile with our most popular content from the past year, and let us know in the comments below what we should cover in 2016.

The 25 Most Popular Posts of 2015:

Mobile app deeplinks#25: Using In-App Deeplinking to Promote Native App Content

Learn the secrets of marketing your app outside the App Store, by making use of deeplinks to attract new customers to content inside your app.
Tags: Mobile marketing, organic acquisition, customer experience, trends & breaking news

App indexing#24: App Indexing: How to Index Your App on Google

To mesh traditional web search with mobile search, Google introduced app indexing. Read on to learn how to make it work for your app.
Tags: Mobile marketing, organic acquisition, trends & breaking news

marketing to millennials#23: Marketing to Millennials: How to Hook the “App Generation”

To many marketers, millennials remain an enigma. Yet, with the right approach, marketing to millennials can do wonders for your app—and your profits.
Tags: Mobile marketing, customer experience, customer communication, engagement

the price is right for mobile customer acquisition#22: Mobile Customer Acquisition Costs: Which Price Is Right?

Do you know how to calculate mobile customer acquisition costs? Check out the KPIs you need to know to maximize the ROI of your mobile app ad spend.
Tags: Mobile marketing, paid acquisition, marketing metrics

mobile application ownership rights#21: App Developers Alert: Know Thy Ownership Rights

Before launching your app, it’s essential to be crystal clear of your ownership rights. Here’s what you need to know about ownership and IP protection.
Tags: App development

Check out one of 2015’s most popular eBooks:

2016 App Marketing ChannelsThe 2016 Guide to App Marketing Channels

Whether you’re looking to rise to the top of the app stores’ charts or unseat your competition, this guide will pave the way for your app to reign victorious.

Regardless of current mobile app marketing experience, you’ll gain new insight into today’s most important app marketing channels, trends, and innovations.


twitter app icon#20: Twitter to Introduce Pinned Apps to Facilitate App Discovery

The early scoop on Twitter’s upcoming “Pinned Apps” feature, which allows mobile app developers to link directly to their apps from their Twitter profile.
Tags: Mobile marketing, organic acquisition, social media, trends & breaking news

mobile app context marketing#19: Context Marketing Is The New Content Marketing

It’s no longer enough to just have great content; you now need to know how, when, where, and to whom, you should deliver it. You now need context marketing.
Tags: Mobile marketing, customer experience, customer communication, app store ratings, engagement, retention

Tinder app icon#18: You Had Me At #SwipeRight: What Tinder Can Teach Us About App Engagement

Tinder, the app that’s taking the dating world by storm, has seen some staggering engagement numbers. Follow these tips to replicate Tinder’s success.
Tags: Mobile marketing, customer experience, engagement

Clash of Clans mobile app icon#17: What Do The Top 12 Android Apps Have In Common?

The 12 highest grossing Android apps and 10 of the top 12 iPhone apps have one thing in common. What is it and what lessons can we take from their success?
Tags: Mobile games, app store optimization, trends & breaking news

Super Mario Bros mobile#16: Mobile Game Retention: 16 Reasons Why Gamers Leave

Is your mobile game retention lower than you’d like? Here’s a list of 16 things that may be bogging you down and costing you customers.
Tags: Mobile marketing, mobile games, customer experience, retention, marketing metrics

Check out one of 2015’s most popular eBooks:

The Advanced Guide to Mobile Product ManagementThe Advanced Guide to Mobile Product Management

Mobile is changing the world. But what does the shift toward mobile mean for product managers? Enter the “mobile product manager,” soon to become the standard for product managers everywhere.

The Advanced Guide to Mobile Product Management was created to help senior product managers better understand what their peers are focused on, how to level up their skills, and how to get ahead when it comes to mobile.


App store top charts#15: Dissecting the App Store Top Charts: The Anatomy of a Great App

What does it take to make the App Store Top Charts? Check out these six observations on what makes a top ranked app in both the App Store and Google Play.
Tags: Mobile marketing, organic acquisition, app store optimization, app store ratings, trends & breaking news, marketing metrics

Tinder in-app gestures#14: In-App Gestures: An Interview with Tinder

The success of a mobile app can depend on how well it implements gestures into its UX. We sit down with Tinder to talk gesture best practices.
Tags: App development, customer experience, engagement

Mobile app graveyard#13: 5 Points to Consider Before Making a Hybrid Mobile App

There are several points to consider before pursuing a hybrid mobile app approach. Are you making the right development decision for your app?
Tags: App development, customer experience, trends & breaking news

Apptentive intelligent ratings prompt#12: Rating Prompts Don’t Have to Suck

Poorly implemented rating prompts showed us how easily a mobile experience can be ruined. We believe that prompts and other messages don’t have to suck.
Tags: Mobile marketing, customer experience, customer communication, app store ratings, engagement

Mobile games#11: 6 Ways to Market Your Mobile Game

Promotion is both critical to an app’s success and incredibly difficult to nail down for many app developers. Here are six tips to help.
Tags: Mobile marketing, organic acquisition, mobile games, customer communication, social media

Check out one of 2015’s most popular eBooks:

Mobile Customer LTV GuideMobile Customer Lifetime Value Demystified

When evaluating the health of their mobile apps, many marketers automatically turn toward ARPU and CPI. But while it may be common practice, relying on these two metrics alone provides just one side of the picture.

Enter Customer Lifetime Value, or LTV, the single most important metric to understand how your apps are performing over time.


Guide to app store ratings and reviews#10: The Mobile Marketer’s Guide to App Store Ratings & Reviews

Check out our free guide for everything today’s mobile marketer needs to know about app store ratings, reviews, and rankings–and how to improve them!
Tags: Mobile marketing, organic acquisition, customer communication, app store optimization, app store ratings, marketing metrics

iOS 8 icon#9: Quick Tips for Marketing Your Mobile App in the App Store

Quick and simple tips for acquiring and retaining mobile customers for your iOS app.
Tags: Mobile marketing, organic acquisition, app store optimization, app store ratings

inbound mobile app marketing#8: 10 Inbound Marketing Tips for Mobile Apps

Use inbound marketing for your mobile apps to drive more installs and awareness. Learn tips from the experts in mobile customer experience.
Tags: Mobile marketing, organic acquisition, customer experience, app store optimization, app store ratings, social media

customer loyalty fishbowl#7: 30 Customer Loyalty Quotes To Leave You Inspired

30 of our favorite customer loyalty quotes to inspire a culture of customer-centricity in the workplace this Customer Loyalty Month and beyond.
Tags: Mobile marketing, customer experience, customer communication

customer service teamwork#6: Top 10 Tips to Giving Awesome Customer Service

10 straightforward and actionable rules to giving great customer service. Follow these 10 tips and you’ll have happier customers.
Tags: Mobile marketing, customer experience, engagement, retention

Check out one of 2015’s most popular reports:

Money is Going MobileMoney Is Going Mobile

Mobile banking apps aren’t just for millennials.

Banking mobile app usage is growing at an unprecedented rate, but what does it mean for banks? Download our latest consumer survey that dives deep into how people currently use banking mobile apps, and explores what the future of mobile banking looks like.


mobile game retention rates#5: The Data Behind Customer Acquisition & Retention for F2P Mobile Games

Three data-backed tips for monetizing your mobile game: Drive acquisition, know your metrics, and boost retention by interacting with your players in app.
Tags: Mobile marketing, organic acquisition, paid acquisition, mobile games, retention, marketing metrics

App Store Holiday Shutdown#4: Outsmart the 2015 iTunes Connect Annual Holiday Shutdown

What is the App Store Holiday Shutdown, and what does it mean for you? We break down the myths and share tips for emerging as winners this holiday season.
Tags: Mobile marketing, organic acquisition, customer experience, app store optimization, app store ratings, trends & breaking news

Facebook app install ad#3: 5 Pillars of a Successful Facebook App Install Ad Campaign

Five things every mobile marketer needs to know to cut Facebook app install ad costs while driving mobile app loyalty and engagement.
Tags: Mobile marketing, paid acquisition, social media

Mobile app average revenue per user chart#2: The Five Mobile Marketing Metrics That Matter Most

The days of measuring an app’s success by downloads and ratings are long behind us. Here are five smarter mobile marketing metrics to use instead.
Tags: Mobile marketing, paid acquisition, customer experience, customer communication, engagement, retention, trends & breaking news, marketing metrics

Check out one of 2015’s most popular eBooks:

The People-First Approach to Enterprise App DevelopmentThe People-First Approach to Enterprise App Development

When it comes to building great apps, success lies less in the product and more in the process. Aligning internal teams under a single rallying point—the customer—helps enterprise apps go from good to great.

TUNE and Apptentive joined forces to bring you this guide, which showcases the power of building great teams and apps through a people-first approach—something we’ve learned over years of building efficient organizational structures and working with some of the best enterprise apps in the world.


And what was the single most popular post of 2015?

2015 Mobile App Development Trends#1: 15 Mobile App Development Trends To Look Out For In 2015

What did 2015 hold in store for mobile app developers? Have a look at the year’s 15 greatest mobile app development and monetization trends.
Tags: App development, trends & breaking news


Think we missed something? Let us know what your favorite pieces were from 2015–or what we should increase coverage of in 2016.

Thanks for being a part of our year, and thanks for Being Apptentive!

About Alex Walz

Apptentive's resident wordsmith, Alex can frequently be found cranking away at eBooks or scrawling down ideas late into the night from a local coffee shop. He's an avid traveler, coffee connoisseur, and tech enthusiast, and he shares his thoughts on each over Twitter.
View all posts by Alex Walz >

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