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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

The 2016 Guide to Mobile App Ratings and Reviews

Ashley Sefferman  //  July 26, 2016  //  3 min read

In a world where first impressions are everything and at a time when consumers are growing ever skeptical of marketing, peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. And if you’re looking to boost ratings for your app, you already recognize their importance.

Over the years, we’ve extensively covered the topic of ratings and reviews to help our community members rank higher in the app stores in order to attract new, loyal customers. But data and best practices around ratings and reviews are constantly changing, and we knew it was time to conduct new research to get an up-to-date sense of the app store landscape. Today, we look at how they impact app publishers through our brand new guide, The 2016 Guide to Mobile App Ratings and Reviews.

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To collect up-to-date research for this guide, we surveyed hundreds of active app users and analyzed one hundred top-ranked apps to see just how important star ratings are to an app’s success.

In short, the guide will teach you everything you need to know about app store ratings and reviews in 2016, and leaves you with the actionable steps you need to boost your ratings immediately.

To help set the stage, let’s start with some data around the importance of ratings and reviews.

Why ratings and reviews matter (now more than ever)

Ratings and reviews continue to play a major role in your app’s growth long after consumers have found their way to your app store product page. They serve as social proof to indicate your app’s quality in an otherwise blind evaluation process.

To see just how strong this impact is, we asked hundreds of app users across the United States what they perceived to be the minimum acceptable star rating an app needs before they would even consider downloading it. Below are some interesting data we collected from our survey, pulled directly from The 2016 Guide to Mobile App Ratings and Reviews.

When it comes to downloading a new app, most consumers draw the line at three-stars.

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In addition, jumping from two-stars to three-stars in the app stores can increase conversion by up to 306%. Jumping from three-stars to four-stars still has a dramatic impact, increasing conversion by up to 92%.

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Most telling, 90% of consumers consider star ratings to be an essential part of their evaluation of a new app.79% of consumers check ratings and reviews before downloading an app, 53% check ratings and reviews before updating an app, and 55% check ratings and reviews before making an in-app transaction. These pieces carry so much influence that it’s now more important than ever for app publishers to make them a priority.

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Grab your copy now

Reaching the hallowed halls of the five-star app club isn’t magic. It’s science. And art.

If the data above peaked your interest, grab your free copy of The 2016 Guide to Mobile App Ratings and Reviews—there’s more data goodness where that came from!

About Ashley Sefferman

Ashley Sefferman is Director of Marketing at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

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