5 Social Media Marketing Apps You Need This Year
Social media marketing dramatically changing, requiring marketers to create new and innovative strategies and campaigns to constantly attract their target audiences. But connecting with and engaging your audience is easier said than done. The social-sphere is crowded with competition, which can often overwhelm.
Enter the expanding world of mobile apps and tools focused on facilitating better social media marketing. According to App Annie, over 260 billion iOS and Android apps were downloaded last year. Many of these apps were aimed for marketers, to help them in every step of the marketing process.
There are myriad social media apps that provide almost endless opportunities for marketers to connect, engage, and share. They ensure that your voice is heard, plus you don’t need to be tethered to your laptop to share great content; your mobile device is all you need.
Given the plethora of options already available and so many upcoming apps for Android, iPhone, iPad, and Windows, the question is: Which app(s) should you choose?
Here are five top apps to use for your social media management:
1. Hootsuite to Manage Multiple Social Media Accounts
Hootsuite is a great app when it comes to effectively managing your multiple social media accounts. In fact, you can do much more than just sharing with this app, including tracking brand mentions, analyzing traffic, scheduling content, and measuring your social media marketing ROI—all from one single interface.
Both the Hootsuite and the new Hootsuite Suggestions apps seamlessly integrate with the Hootsuite dashboard. With Hootsuite Suggestions, you can receive customized content recommendations that are relevant to your domain. While the Hootsuite app is available for both iOS and Android users, the Suggestions app is presently limited to only iOS platform.
2. Tint to Create Social Hubs to Engage Audiences
Unlike the other apps mentioned in this post, Tint isn’t exactly a social media management tool. Rather, it helps you create social hubs to engage with your target audience. Tint allows you to connect with various social feeds and hashtags. It pulls branded and user-generated content from over 10 social media channels including Twitter, Facebook, Pinterest, Instagram, Google+, and LinkedIn right onto your dashboard.
Tint also allows you to embed the content as custom feeds on social pages, mobile apps, video walls, digital displays, as well as into websites like Tumblr, WordPress, or Wix. You can even custom-brand your own social hub.
3. Social Mention for Social Listening
Social Mention is a popular social listening tool that collects aggregated data from various social platforms. This social media search engine collects content and data from Twitter, Facebook, Digg, Delicious, Blogger, YouTube, etc. It also helps you determine the sentiment of the search data and segregate them as positive, negative, and neutral.
You can get email alerts and/or subscribe to the Social Mention RSS feed. The best part? Social Mention is a free app and doesn’t require registration.
4. Zuum to Connect with Market Influencers
Zuum works seamlessly with various social media sites to turn data into business intelligence. It studies different social media analytics and reporting (including Google Analytics) to help you identify the type of content your target audience mostly engage with.
The best part of Zuum is that it helps you identify and connect with market influencers preferred by your target audience. Using this valuable insight, you can partner with those influencers to gain your potential customers’ trust and market credibility.
5. Nimble for Contact Management
Nimble makes social selling easier than ever. It combined social media management and networking capabilities together to help you build and enhance your customer relationship. This app automatically updates its database with relevant information about your prospects and customers so that you can focus on things that trigger their emotions and better engage with them. Nimble also lets you see your entire past and present conversations with each of your prospects in one single view.
With its powerful Relationship Intelligence, you can identify your key contacts and establish better relationships with them to generate higher revenue. You can even tag contacts with precise keywords and set reminders to follow up with your key contacts at regular intervals.
From finding industry and content trends to managing customer relationships, these apps help you complete many different types of marketing activities. Each of the apps above serve a specific purpose, but together, they help you create an awesome, powerful social media marketing strategy. The best way to leverage these tools is to combine them and use them alongside your existing tools to make your social media marketing efforts even more efficient.
What other apps to you use to make your social media management strategies better? I’d love to hear them in the comments below.
Author Bio: Sean Casto is the founder and CEO of PreApps, the leading mobile marketing and discovery platform. Sean has been a guest speaker at industry conventions for Microsoft and Samsung and lectured at Universities such as Northeastern and Harvard. He has also appeared on and been mentioned by The Washington Post, USA Today, The Boston Globe, Boston News Network, and The Associated Press. Through his work and industry experience, Sean has acquired a deep understanding of the struggles developers face and a passion to serve the growing mobile app community and holds an advisory position for numerous start-ups.