Nordstrom, TUNE & Apptentive Discuss How To Optimize Mobile Customer Feedback
As the app marketplace grows increasingly crowded, the ability to respond to customer feedback in real time is crucial to keep target audiences engaged in your mobile app rather than jumping to a competitor.
At the Application Developers Alliance Seattle App Strategy Workshop, our own Robi Ganguly moderated a “fireside chat” with Yenna Cheng from Nordstrom and Ian Sefferman from TUNE, about the mobile feedback funnel. (Full disclosure, both TUNE and Apptentive are privileged to call Nordstrom a valued customer).
In this video, they’ll share the secrets to soliciting customer feedback and provide tips on using that feedback to improve your apps after launch. They’ll also cover strategies about how to facilitate a relationship where both the developer and customer win.