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Mobile Marketing

5 Ways Mobile Web Games Can Improve Your Marketing

Guest Blogger  //  May 11, 2015  //  5 min read

Marketing goals can be achieved by mobile web games. Multiple strategies exist in the realm of mobile and web games that can be employed to boost marketing efficacy. The use of multiple mobile devices continues to grow, and including the mobile channel in your marketing plan is a must in today’s world.

The use of smartphone and tablets has grown a lot in the last few years. There are more sophisticated techniques now to engage the products with the users. The mobile can be used strategically to boost ROI. Mobile marketing can be improved by engaging the users with their favorite mobile web games.

Mobile apps have become an integrated part of every business as they have the capability and functionality of everything a user can think of. The presence of mobile apps has separated the smartphones from the rest of the phone market. Mobile app developers have taken the advantage of adding social experiences to their applications.

Why is online marketing important?

There are many advantages of online marketing. Some of the advantages are:

  • Online marketing is inexpensive as compared to other ways of marketing
  • Statistics can be measured more easily and effectively
  • The campaigns for online marketing can be implemented quickly without little difficulty
  • Online marketing allows meeting changing demands of the customers
  • It is a cost effective approach
  • Online marketing is always available to the users
  • It helps in maintaining good communication with the target customers
  • Online marketing increase and improves credibility as well

Mobile game marketing trends

Mobile Web Games Marketing Trends

Here are some of the trends concerning the mobile games.

1. A greater focus will be seen on the videos

Video sharing apps will continue to bloom in the coming years. Marketing on such apps will increase more with the rise of brands in the market.

2. A greater focus on social network integration

Social media has always been the major source of the popularity of the mobile games. Social media integration offers better ROI for marketers.

Once the game gets popularity, it becomes easy to reach millions of users for the brand.

3. Better monetization

Mobile marketers will likely soon find a way to better monetize their apps. Phablets have taken the lead in this, and they are giving better opportunities to the marketers for offering their advertisements.

4. Honing in on user preferences

Focusing on user preferences is going to be the highest priority in the coming few years. There are a number of tools available on the web that can help marketers understand the specific needs of the users.

Mobile games can definitely help you amp up your marketing. Better and sophisticated trends will be seen in the next few years. Here are five such ways that can improve your brand marketing.

  1. Uninterrupted user experience

    It is really annoying when the user sees any popup while enjoying the game on the mobile device.

    You can be the source of good content, instead of interrupting them in-between. In-game banner advertisements are the most frustrating for the users. The marketing can be done by removing the unwanted popup for in-game purchases.

    It is necessary to provide the users with the best of the content that they will love on their mobile devices. This will definitely increase the affinity towards the brand and will surely boost up the marketing efforts.

  2. Better distribution

    The biggest advantage of mobile games is that they can be distributed to millions of people all across the world through game distribution channels. The game works on multiple platforms and a single code of marketing allows the brand to reach all across the world.

    This is the simplest and the cleanest way to reach the maximum number of customers. This type of distribution of the brand is the most cost-effective solution of marketing.

  3. Price sensitive approach

    Mobile game users still not spend on the mobile games. The games are still price sensitive in most of the parts of the world. The most expensive games are only bought by a limited section of the society and most of the other users see this as an unnecessary expenditure.

    Reducing the price of the mobile game will help get most of the customers and this will also in-crease demand for the brand. Decreasing the price of the game will make it more popular among users. This is one of the best and most unique strategies of marketing using the mobile web games.

  4. Mobile social channels

    People always tend to share their experiences about the mobile game. If the sharing is unique, people would love to share more. There is no download requirement and the mobile games work pretty well within the different social media channels that exist today.

  5. In-brand messaging

    In-brand messaging can be directly included through a good mobile web game. Mobile web games are highly being used to educate people about the brand. This is one of the most effective ways of marketing your brand to the users. It is a perfect way to drive the marketing message directly to the user.

    It is important to understand your best mobile marketing strategy for the coming year. The most important thing to understand is fluctuations in costs.

    Big smartphones are changing the mobile game experience. The mobile game should be capi-talized on the advanced functionality and the marketing efforts should make the users aware of all the enhancements in the game. The next few years will see much advancement in the mobile gaming trends. The marketing trends are also going to be more responsive than they are now.

Benefits of mobile web games for marketing

There are many advantages of making the big brand mobile web games as compared to the native games that are millions in number on the app stores.

Creation of a native game includes more budget and expenses, especially when it is being cre-ated for big platforms like Android and iOS. Mobile web games can be created in a fraction of time and the expenses are also not much.

There is no download requirement for a mobile web game as compared to the native games that need to be downloaded from the app stores. The main advantage of mobile web games is that they are easily available anytime as they can be accessed using the browser only.

Native games are difficult to upgrade as compared to the mobile web games that can be updated with the fresh content easily.

Mobile web games are mostly compatible with all the major devices. There are no compatibility issues in mobile web games. They can be found easily on the internet. Their pages can be dis-played in the search results by various search engines.

There is a growing willingness among users to pay virtually and they are ready for mobile marketing trends. A steady growth can be seen in the use of tablets, Phablets and smartphones and this trend will continue to grow in the near future as well. An overall acceptance is seen among the users for mobile marketing. There are more and advanced options for marketers are coming with advancement in technology. Mobile gaming has become an industry standard for marketers and it is intended to help the marketing industry reach the potential customers in a well-organized manner. Brands are focusing on creating their own mobile web games, thus increas-ing the marketing scope of the brand.

About the Author

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iPhone mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

About Guest Blogger

This article was written by one of our awesome guest bloggers. We're lucky to have these community members to share their knowledge with our mobile community.
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