6 Mobile Marketing Tips For Launching Your Next App
The current mobile app market has been rapidly growing during the last few years and today it’s more complex than ever. Launching an app isn’t just about releasing it to the market – it’s about marketing it in various ways much sooner than it actually sees the light. Here are 6 practical tips for a successful launch of a mobile app.
1. Make a video
There’s no more effective medium for showcasing the interface and capabilities of your app than a video. Make sure to create an interesting and dynamic one that paints an accurate picture of your app’s features and workflow.
You won’t need sophisticated tools to make a professionally-looking, high-quality video. Once you film the workings of your app, you can give it a fresh look by means of various tools – with a free one called SimFinger you’ll make great screenshots of your app, for instance.
2. Create marketing visuals
For marketing reasons take your time when creating your visual promotional materials. From artwork and logos to screenshots and videos, you’ll find those elements very practical when sending out press information or embellishing your social media profiles.
Be consistent and create a recognizable look for your brand. Make sure everyone willing to write a review of your app has access to a special media kit, where you include all your high-quality visuals.
3. Offer a sneak peak
Speaking about the media, why not offer an exclusive preview of your app to a selected group of influencers? If you can do it, it’s a great idea. Letting reviewers play around with your app before it’s out there and available to the public will help them write more insightful articles. Essentially, you’re making their job easier – and that’s something every media professional will appreciate.
4. Reach out to the press and bloggers
Since articles and reviews of your app should appear the day you launch it. That is why your outreach strategy should start way before the actual day when the app is released. Letting selected bloggers and journalists know in advance that you’re releasing such a product will help them to fit your app into their busy publishing schedules.
Make sure all of them know the precise date and time of the release. Try to make yourself as available to the press as possible – even if you’re putting finishing touches on the app, spreading the word about it is just as important as developing it.
Reach out again to all the names on your extensive list of reporters right on the day of the launch.
5. Use social media
Build a community around your app right from the start. Make sure to use your social media channels extensively on the day of its release. Tweet, post on Facebook and other platforms at least a few times throughout the day.
If it fits your style, you can try to initiate a retweet campaign with a giveaway – provide a specific hashtag and inspire users to retweet your news in order to win access to your app. This is a smart way to boost social engagement with your app and utilize all the excitement surrounding its launch. Monitor your channels and always reply and retweet users’ tweets when applicable.
6. Create an ASO plan
ASO stands for app store optimization. App store search is still one of the major methods of app discovery, so it’s important to have the right ASO strategies in place when launching your app. From eye-catching icon, to interesting title, keyword-rich descriptions and captivating screenshots, your app’s profile can do a lot to its popularity.
The process of launching an app is just as important as building it. If you follow steps outlined above, you’ll be on your way to capitalizing that rush of excitement characteristic to every app launch.
About the Author:
Tess Pajaron is a Community Manager at Open Colleges, an online learning provider based in Sydney, Australia. She has a background in Business Administration and Management.