10 Steps to a Successful App
Can you check off each step in this mobile marketing checklist?
Building an app can mean big business. But, it also requires having a proper plan in place for reaching your target market and standing out against millions of apps already successfully positioned in the market.
There can be many similar apps available in the market that can resemble your app, so it is important for you to build a unique app for the users as there is a tough competition for your app already in the app market.
It is not easy to build and market an app. It is a stepwise and organized process that needs to be handled with care in order to market the app successfully in the app market.
Here is the checklist for you to build and market a profitable mobile app:
1. Come up with a Unique Selling Point
It is important to determine the selling point of the app. The selling point should be kept unique because the customers will always go for the brand name that is unique and attracting. The platform on which the app is to be launched should be pre-determined along with the revenue model of the app.
Determining the monetization strategy is an important part during the launch of the app as at the end, the only thing that will matter is the success of the app along with its profit.
2. Determine the Competitive Edge of the App
It is important to analyze all the areas in the app so that there should be quality content along with an easy navigation in the app. All the features of the app should be kept simple enough so that the user can understand and use them easily. The user will only use that app which is user friendly; otherwise the app will not get success.
3. Create a Marketing Website
It is good to set up a website to present the app to the whole world. 60% of the users look for new apps or new products online. So it is better to create a website for the users that provide complete information about the app along with the launch date as well.
The launch date is very important to add to your website. This will make the users wait excitedly for the launch day. This is one of the best strategies to follow in order to get the potential customers before the launch.
90% of the users spend half of their time on the internet and creating a website allows you to reach more of your potential customers.
4. Integrate with Social Networks
Social networking has seen a tremendous growth in the past few years. Social media can add wonders to the app. The developer should keep in mind that the users will love to login into the app with their existing social network accounts and it will become easy for them to share the information on the app to their social networks. This is one of the best strategies to follow in order to increase the number of users in the app.
5. Understand the App Store
The complete knowledge of the app store is very important. It is important to understand all the policies and the agreements in the app store before uploading the app. If you are creating an Android app, it is particularly important for you to check the device compatibility as well.
The developer should also include call-to-action buttons for user feedback and reviews. This will help you to understand your users.
Proper optimization is very important for the app to be successful on the app store and this will only be possible after understanding the app store completely.
6. Release Test Versions
In order to get user feedback about the app, releasing test versions is very important and helpful. This will also help the developer to integrate the required changes in the app accordingly. Beta release versions are a successful step towards the creation of a successful app.
When the users use the beta version of the app, they will definitely give reviews and feedback about the app and this feedback and reviews about the app can be very helpful to make the app more user-friendly and more comfortable.
7. Get Creative with Marketing
This is the most important step during the launch of the app in the market. More than half of the world’s population like to watch videos online, rather than reading plain text. So it is a good idea to create amazing videos for your app that can give a complete insight of the app to the user.
Creative trailers will do wonders for the app. The visuals of the app should be wonderful in order to make the user use the app comfortably in the future as well.
8. Have a Social Media Strategy
Social media activities play an important role while marketing the app. Featured content on the app can prove to be very fruitful for the success in the future.
Communicating with the potential customers is very important. This is a unique way to interact with the customers. Giving updates through videos or other amazing tools to the users is very helpful. Developing healthy relationships with the customers by updating them on a regular basis is a great way to get attention from the customers.
9. Write a Press Release
This is the most important time for the app. The press releases are created in order to make the user have a complete detail about the app. The company profile is also important to be included as most of the people look for the brand of the app and use it for the brand. So if there is a complete brand profile, users will feel more comfortable in using the app after its launch. A proper press kit will help build trust with your users and should include links to the website of the app.
An eye-catching press release can prove to be very fruitful for the success of the app.
10. Decide the Marketing Budget for the App
Marketing budgets should be properly planned and organized in order to avoid any financial issues in the future. There should be a proper fund for every marketing step in this checklist.
Mobile advertising is also very important. 80% of the people in the world use smartphones and these people are the biggest users of the app as they are the ones who will be the first to use your app after its launch in the app market.
Bloggers are also the biggest outreach for your app. People love to read and follow blogs, so it is a great platform for marketing your app. Offline marketing can also be done initially for the app for some time.
Developing and marketing an app is not a matter of luck, it depends on the execution of proper strategy to build and market the app.
The aforementioned areas are the basis for successfully marketing any app in the app market. But these can also alter depending on the operations and marketing opportunities of the organization. The marketing strategy also depends on the type of the app that is being developed and launched. There are different types of customers for different apps and it is important for you to find your target audience.
About the Author
Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing mobile game development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.