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Mobile Marketing

Quick Tips for Marketing Your Mobile App in the Apple App Store

Guest Blogger  //  March 16, 2015  //  5 min read

Marketing in the Apple App Store

Created an amazing iOS app but don’t know how to reach potential customers in the Apple App Store? Looking for marketing strategies for your iOS app? You’ve come to the right place!

There are many ways out there to promote your app. Here are a few strategies that you can follow in order to make your app reach peoples’ hands. It is not a recipe to hide and not even exhaustive. Each app is different, so your mobile marketing strategy should also be different.

It is also not necessary to do step-by-step planning. Sometimes you have to do things simultaneously as well.

Most small app developers think that their apps will not have a market. Instead, they think only the big apps will have a demand. But this is not true. Even the small app developers can make their niche, if they have the right marketing strategy. Here you go!

You will always design a great app. No doubt! But before you launch your app on the Apple App Store, it is important to get it approved by Apple. This is one of the first basic steps for you on the difficult road to mobile marketing.

The approval process can make you stressed, but the approval can be made simpler by first understanding all of Apple’s policies. Before sending your app to the Apple store, it is important to read all the rules carefully.

After you get an approval from Apple for your app, it is time to pull up your socks. Let us see what’s next?

Start with a Blog or a Website

A blog can be a perfect place to let people know about your mobile app. If you already have a blog, then it is just a matter of a new post to add a brief introduction about your app anywhere in your blog.

But, what if you do not have any blog? Don’t worry!

There are a number of blogging websites like blogger.com, where you can simply register and start blogging. Easy, right?

If you don’t like blogging, you can simply create a one or two-page website to give a brief about your app. You can easily find a number of site builder websites.

Love to Tweet or Poke?

Let your love for Twitter or Facebook be one of your top strategies for marketing your app. Share everything about your app on social networking sites; and if your friends or family like your app, they will obviously share it with their friends. Also share good stuff apart from your app, so that people start following you. This will help you come in contact with more and more people and is good for your app too.

You can join a number of groups related to App development or stuff like this on Facebook. This will help you stay active online while providing new outlets for promoting your mobile app.

It doesn’t matter if you like Facebook, Twitter or the likes. It’s important for you to make an online presence in order to reach more and more people for your app. Let us think out of the box!

Make Your App Visible in the Apple App Store

Search is one of the mature fields of web. It is difficult to stay on Google, but if you have proper planning, then you can win the Google search for your app.

Search for an app on in the Apple App Store, and you’ll see that it is more difficult than a Google search. There are a number of apps on the App Store. Search for some keyword and you will get a bunch of apps for that and then it is difficult for you to find the best one. It is important for you to make your visibility happen by getting in contact with more and more people via different ways. You need to optimize the search visibility of your app. Searching is very poor and people need to learn the ways to search the App Store. This is weird!

A Cool Video can do Wonders

About 90% of people prefer to watch videos over reading plain text. You can create an amazing video for your app with some cool stuff to make it more interesting. Create a video that most of the people find helpful and wait for the launch of the app.

You will get your users even before the launch of your app. This is one of the coolest strategies to get into the market.

Choose the Right Name For Your App

It is difficult to find the right name for your app. A right name for your app is the only one which sounds good and which contains the major keyword in it. If you have a shoes app, then you should consider including shoes or footwear in your app name in order to make your app search easy. The tight name and the right keyword both play an important role for your app. Take the time to think about the name for your app. Look at all the areas in the app to find a perfect name for your app.

Describe Your App in a One-Liner

It is important for you to provide a one-liner for your app along with the download link to your app. You can include this one-liner anywhere on your blog, Facebook page, Twitter, etc. You can use this as your email signature as well.

It will make others know you and your app too! Isn’t this cool?

Localize your App

Have you created an app in a language very rarely spoken? Then it’s your bad luck.

Localization plays an important role in the success of your app. If you have selected English as your first language, then it makes sense to localize it in some other language.

Localization will improve your app download rate. There is a great chance that users will buy your IAP. Sounds interesting? Read further!

You can either do it yourself or hire someone with experience in localization.

Cross Promotion

If you are seriously interested in going into this app business, then it is important for you to build more than one app. If the target audience is similar for all your apps, then it’s pretty much true that luck is on your side as it is difficult to keep an audience of all apps on your side. If you have unrelated five apps, then maybe you will get a major audience for one app only.

Cross promotion is always better.

Launch Day!?

The launch day for your app should be the top priority from all the other marketing strategies. This is the final day which will decide the success of your app.

Make as much noise as you can about your app!

This is the time when you can make the bloggers love your app and start writing about your app.

Feedback is also important for you. You can ask the users who used your app to give you valuable feedback. It will take time, but it will surely lead you to the road of success.

Find ways to make people come back to your app.

Get amazing ratings for your app!

Conclusion

Marketing is never a simple process. It’s all about building the right app with a wonderful idea and then keeps on measuring the successes and failures.

All the very best for your apps in 2015 and more years to come!

About the Author

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iOS game development company. The current innovation and updates of the field lure him to express his views and thoughts on certain topics.

About Guest Blogger

This article was written by one of our awesome guest bloggers. We're lucky to have these community members to share their knowledge with our mobile community.
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